B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • NRL
  • Anthony Albanese
  • WPP
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • State of Origin
  • Spotlight on Sponsors
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Mint Partners Wins PR Duties For Vivid Sydney 2019
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > The Mint Partners Wins PR Duties For Vivid Sydney 2019
Marketing

The Mint Partners Wins PR Duties For Vivid Sydney 2019

Staff Writers
Published on: 17th January 2019 at 10:20 AM
Staff Writers
Share
2 Min Read
SHARE

Destination NSW has appointed The Mint Partners as its partner public relations agency to assist in the communications program for Vivid Sydney 2019, following a pitch process.

The world’s largest festival of light, music and ideas, Vivid Sydney is one of the top events on Australia’s annual calendar. This year, Destination NSW’s key event will be held from 24 May.

Heading into its 11th year, Vivid Sydney continues to attract more than two million attendees and generate more than $172 million in visitor expenditure for the state economy.

Working across the festival’s three pillars of light, music and ideas, The Mint Partners has been tasked to assist in the delivery of a proactive communications strategy for Vivid Sydney 2019 to secure maximum earned media coverage and commentary in traditional, digital and social outlets.

The Mint Partners takes over from Red Agency on the account, following a pitch process in November last year.

Brett Galvin, managing director at The Mint Partners, said the agency was proud to be working on such a prestigious event.

“We are thrilled to have been chosen by Destination NSW and look forward to working with Destination NSW to take Vivid Sydney to new levels with a creative PR campaign and smart new ideas,” he said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Destination NSW, Red Agency, the mint partners, vivid sydney
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Stan Unveils Powerful Campaign To Ignite Passion Ahead Of The 2025 British & Irish Lions Tour
12/06/2025
Creative Company Supaflr Unleashes Directing Wizards Watts On The AUS/NZ Market
12/06/2025
Tubi International Boss David Salmon: ‘We’re Not Asking You To Be Completely Monogamous…But We Have The Largest Premium Content Library In Australia’ 
12/06/2025
TV Ratings (11/6/2025): 1M Tune In For Swimming Trials Finals
12/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?