Destination NSW has appointed The Mint Partners as its partner public relations agency to assist in the communications program for Vivid Sydney 2019, following a pitch process.

The world’s largest festival of light, music and ideas, Vivid Sydney is one of the top events on Australia’s annual calendar. This year, Destination NSW’s key event will be held from 24 May.

Heading into its 11th year, Vivid Sydney continues to attract more than two million attendees and generate more than $172 million in visitor expenditure for the state economy.

Working across the festival’s three pillars of light, music and ideas, The Mint Partners has been tasked to assist in the delivery of a proactive communications strategy for Vivid Sydney 2019 to secure maximum earned media coverage and commentary in traditional, digital and social outlets.

The Mint Partners takes over from Red Agency on the account, following a pitch process in November last year.

Brett Galvin, managing director at The Mint Partners, said the agency was proud to be working on such a prestigious event.