Destination NSW has appointed The Mint Partners as its partner public relations agency to assist in the communications program for Vivid Sydney 2019, following a pitch process.
The world’s largest festival of light, music and ideas, Vivid Sydney is one of the top events on Australia’s annual calendar. This year, Destination NSW’s key event will be held from 24 May.
Heading into its 11th year, Vivid Sydney continues to attract more than two million attendees and generate more than $172 million in visitor expenditure for the state economy.
Working across the festival’s three pillars of light, music and ideas, The Mint Partners has been tasked to assist in the delivery of a proactive communications strategy for Vivid Sydney 2019 to secure maximum earned media coverage and commentary in traditional, digital and social outlets.
The Mint Partners takes over from Red Agency on the account, following a pitch process in November last year.
Brett Galvin, managing director at The Mint Partners, said the agency was proud to be working on such a prestigious event.
“We are thrilled to have been chosen by Destination NSW and look forward to working with Destination NSW to take Vivid Sydney to new levels with a creative PR campaign and smart new ideas,” he said.
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]