MediaCom has announced the appointment of Minsun Collier to the newly created role of national head of digital. Collier was formerly head digital officer at The Media Store.
Based in Sydney, Collier will focus on leading and developing MediaCom’s digital capabilities nationally whilst being a trusted digital advisor for the agency’s clients and media partners. An established digital marketeer, Collier has over 20 years of industry experience and has worked in a wide range of digital and media roles, as well as broader leadership roles.
Collier will lead the high performance national digital team which sits with MediaCom’s Marketplace; the agency’s implementation and investment arm. Collier’s responsibilities will also include leading MediaCom’s digital, data and technology offering nationally whilst ensuring its product offering is constantly evolving.
Claire Butterworth, chief investment officer said of Collier’s appointment: “An incredibly well-respected leader in market, Minsun’s appointment creates a trusted digital advisor for our people, clients and media partners.
“Minsun is an impressive and talented individual who I have no doubt will continue the incredible momentum and growth already created.”
Collier added: “I am thrilled to join MediaCom to lead a team of outstanding specialists and play a central role in helping clients in their journey of digital transformation.”
Willie Pang, CEO MediaCom AUNZ added, “We are so pleased to have the calibre of talent that Minsun represents join our MediaCom family. She is a respected digital leader with the knowledge and expertise required to drive performance and growth for our clients and media partners nationally.”
Collier’s tenure is effective immediately and will see her report directly into Claire Butterworth, MediaCom’s Chief Investment Officer.
