Ladies and gentlemen, let’s get ready to rumble! It’s here, the nominees for the second Ministry of Sports Marketing Awards. The awards celebrate the amazing achievements of brands and agencies working in the sporting sector.
The awards and the conference will be held on Tuesday 18 July at the Royal Randwick Racecourse, Sydney. Make sure you grab tickets to the conference and awards here.
Thanks to the judges – Ana Bacic, Ryan Bodger , Toby Duffin, Guy Dobson, Jamie Gilbert-Smith, Tony Gordon, Peter Jarmain, Stuart Leo, Matt Porm, Sam Squiers – for putting in the hours to make this event happen.
The Ministry of Sports Marketing conference will feature both international and local marketers excelling in the sporting field. Speakers include: Sheila Rasu, vice president of marketing and communications for NBA Asia; Jemma Wong, head of brand strategy at the AFL; Anthony Everard, head of the Big Bash League at Cricket Australia; and many more.
And lastly, a big congratulations to all the nominees below:
| Category | Campaign | Entrant/company |
| Best Content Coverage for Sport | Intel Extreme Masters | TEG Live & ESL |
| Best Content Coverage for Sport | Triple M Rocks Test Cricket | Southern Cross Austereo |
| Best Content Coverage for Sport | Youve Gotta Have a Team | BMF & Frank PR For Football Federation Australia |
| Best Content Coverage for Sport | AFL Media | AFL Media |
| Best Digital Sports Marketing Campaign | Mad Panda Media | Mad Panda Media |
| Best Digital Sports Marketing Campaign | Australian Rugby Union NRC | HooZu |
| Best Digital Sports Marketing Campaign | Youve Gotta Have a Team | BMF |
| Best Digital Sports Marketing Campaign | Sting Album Campaign | Universal Music Australia |
| Best Sports Digital Platform | AFL Media | AFL Media |
| Best Sports Digital Platform | Draftstars | Draftstars |
| Best Sports Digital Platform | Supercars Official App | Adrenalin |
| Best Sports Marketing Campaign | The Full On Footy Pass | News Corp Australia |
| Best Sports Marketing Campaign | ISC Marvel Heroes NRL Program | ISC |
| Best Sports Marketing Campaign | Youve Gotta Have a Team | BMF |
| Best Sports Marketing Campaign | Pool Deck at the Gabba | TLA Worldwide for Cricket Australia |
| Best Sports Marketing Campaign | Mastercard Happy Slam | Octagon |
| Best Sports Marketing Campaign | Introducing the NAB Mini Legends | Clemenger BBDO Melbourne & NAB |
| Best Sports Marketing Customer Experience (CX) Strategy | Larissa Paegle Parramatta Eels | Parramatta Eels |
| Best Sports Marketing Customer Experience (CX) Strategy | The Cronulla-Sutherland Sharks and Marketo tackle fan engagement head on | Marketo |
| Best Use of Social Media in Sport | Short sharp | Fox Sports |
| Best Use of Social Media in Sport | Girls Make Your Move | MKTG |
| Best Use of Social Media in Sport | AFL Womens | AFL |
| Best Use of Social Media in Sport | Youve Gotta Have a Team | BMF |
| Best Use of Social Media in Sport | GATORADE AND THE AFL GRAND FINAL | Gatorade, Red Engine, Total Sports and Entertainment |
| Best Use of Sponsorship in Sport | WeetBix King of the Six | Gemba |
| Best Use of Sponsorship in Sport | Foxtel Tim Cahill Ambitions Tour | Gemba |
| Best Use of Sponsorship in Sport | Mastercard The Happy Slam | Octagon |
| Best Use of Sponsorship in Sport | StGeorge Queensland Reds You Play We will Pay campaign | St.George |
| Best Use of Sponsorship in Sport | Dove Strength to Care with David Pocock | Octagon |
| Best Use of Sponsorship in Sport | NAB supporting every footballers dreams | Clemenger BBDO Melbourne & NAB |
| Innovation in Sports Marketing | Blackmores Well Bot | Bastion EBA |
| Innovation in Sports Marketing | CA Big Bash League Stadium Content | KOJO |
| Innovation in Sports Marketing | Cricket Australia and TLA Pool Deck at The Gabba | Cricket Australia & TLA Worldwide |
| Sport Advertising Campaign of the Year | Rexona Pressure Series | Octagon |
| Sport Advertising Campaign of the Year | AFL Womens Id Like To See That | AFL |
| Sport Advertising Campaign of the Year | Brumbies Brand Film | Screencraft Media Pty Ltd |
| Sport Advertising Campaign of the Year | Weet Bix King of the Six | Gemba |
| Sport Advertising Campaign of the Year | Introducing the NAB Mini Legends | Clemenger BBDO Melbourne / National Australia Bank |
| Sport Advertising Campaign of the Year | Youve Gotta Have a Team | BMF |
