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BMF and Clemenger BBDO Melbourne have dominated this year’s Ministry of Sports Marketing Awards, collectively taking home half of the trophies on offer.
The event, held last night at Royal Randwick Racecourse in Sydney and hosted by Triple M’s Gus Worland, was developed to shine a light on the sports marketing sector as a whole and highlight the opportunities for the very best talent to be working in sport in Australia.
BMF claimed the most gongs on the night with three. The agency’s ‘You’ve Gotta Have A Team’ campaign for Football Federation Australia’s Hyundai A-League won the Best Digital Sports Marketing Campaign, Best Use of Social Media in Sport and the Sport Advertising Campaign of the Year categories.
Clems Melbourne also found itself in the winner’s circle, taking home the Best Sports Marketing Campaign and Best Use of Sponsorship in Sport awards for its work with NAB.
Check out the full list of winners below, as well as the above gallery of snaps from the night.
| Category | Entry name | Company |
| Best Content Coverage for Sport | AFL Media | AFL |
| Best Digital Sports Marketing Campaign | You’ve Gotta Have a Team | BMF |
| Best Sports Digital Platform | Supercars Official App | Adrenalin |
| Best Sports Marketing Campaign | Introducing the NAB Mini Legends | Clemenger BBDO Melbourne & NAB |
| Best Sports Marketing Customer Experience (CX) Strategy | The Cronulla-Sutherland Sharks and Marketo Tackle Fan Engagement Head On | Marketo |
| Best Use of Social Media in Sport | You’ve Gotta Have a Team | BMF |
| Best Use of Sponsorship in Sport | Dove Strength to Care with David Pocock | Octagon |
| Best Use of Sponsorship in Sport | NAB Supporting Every Footballers Dreams | Clemenger BBDO Melbourne & NAB |
| Innovation in Sports Marketing | Cricket Australia and TLA Pool Deck at The Gabba | Cricket Australia & TLA Worldwide |
| Sport Advertising Campaign of the Year | You’ve Gotta Have a Team | BMF |
