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Reading: Mindshare Wins Global Media Account For Pharmaceutical Giant Sanofi
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B&T > Advertising > Mindshare Wins Global Media Account For Pharmaceutical Giant Sanofi
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Mindshare Wins Global Media Account For Pharmaceutical Giant Sanofi

Staff Writers
Published on: 18th August 2017 at 11:14 AM
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French pharmaceutical company Sanofi has appointed GroupM’s Mindshare to manage its media account following a five-month global review.

Mindshare will take over from Zenith (Publicis) as Sanofi’s become new global media agency of record, covering over 60 countries, including Australia.

Meanwhile, Sanofi has also appointed Havas to handle the media buying for its prescription-side of the business and act as a strategic media planning partner for consumer healthcare in the US, while independent New York agency KWG will continue to manage media buying for consumer products.

In Japan, Sanofi has picked Hakuhodo to handle the media account for its consumer healthcare division.

Furthermore, Publicis, Havas, and WPP have been appointed as key creative agency partners across all of Sanofi’s business units.

Brands under the Sanofi umbrella include Nature’s Own, Bisolvan, Telfast, Betadine, Gastrolyte and Buscopan.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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