Mindshare Melbourne has appointed Liam Hale as client director on its Nike account.
Hale joined GroupM on 16 April and reports to Mindshare Melbourne managing director Helena Snowdon.
He joins from Dentsu Aegis Network where he was digital director at Vizeum Melbourne.
Hale is taking over from Jane Kennedy-Good who has moved internally to a senior planning role on the Treasury Wine Estates business.
Previously, Hale was an account director at iProspect in London.
Mindshare has held the Nike account in Melbourne since 2013.
Snowdon says: “I’m thrilled Liam has joined us to take the lead on our Nike business.”
“The team is in great shape and I know having worked with Liam previously that he will keep up the momentum and keep pushing the boundaries in innovation.
“Jane has done a fantastic job on Nike and has built a rare hybrid skillset over her career. I’m equally thrilled to see her move within our team to such a key role.”
“Keeping our best people and developing their careers remains core to our business and culture.
Hale says: “In Mindshare I saw a model that encourages genuine collaboration to deliver client value. In Nike, I saw a brand that inspires every athlete and innovates every medium every single day.”
“I’m excited to have joined the GroupM family.”
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]