News Corp Australia, the official representative of the Cannes Festival of Creativity in Australia, has announced Mindshare Melbourne as the winner of its “Win a Trip to Cannes” promotion.

The competition which supported the launch of News Corp’s new print and tablet app advertising bundle AccessOne, was open to media agencies and their clients who booked eligible advertising during the campaign period. AccessOne automatically lifts advertising in News Corp’s print edition over to their new masthead tablet editions at no addition charge.

The prize, valued at over $19,000, includes flights, accommodation and delegate passes for two to the 2015 Cannes International Festival of Creativity happening on the 21-27 June 2015.

News Corp Australia’s group director of sales Fiorella Di Santo said: “The AccessOne product gives advertisers the opportunity to be more creative via the enhancements that the tablet editions can offer so it feels like a natural fit for the winners of this competition to be headed to the most creative festival in the world. Congratulations to Mindshare.

“It’s encouraging to see agencies like Mindshare recognise the potential of AccessOne. Increasingly, our customers and clients are taking advantage of the opportunity to reach our audience across platforms throughout the day. We’re also encouraged by the interest in AccessOne’s ability to run digitally optimised creative, including innovative ad concepts that click through to advertiser sites, offer video, interactive catalogue content and in-app product purchasing.”

Mindshare client leader Sarah Thom (pictured) said: “At Mindshare, we’re big supporters of Cannes and creativity so I’m excited we’ve won such an amazing prize.

“Mindshare’s aim is to make our clients’ brands more successful and profitable, so we saw creative opportunities with AccessOne to gain efficiencies and maximise reach. We’re so grateful to News Corp for giving us the opportunity to attend the biggest advertising festival in the world.”