B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • The Growth Distillery
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Mindshare And Neo Integrate Capabilities
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Mindshare And Neo Integrate Capabilities
Advertising

Mindshare And Neo Integrate Capabilities

Staff Writers
Published on: 20th January 2020 at 10:27 AM
Staff Writers
Share
3 Min Read
SHARE

Mindshare is integrating its capabilities to address three challenges marketers are facing today.

  • The imperative for brand building and demand generation to work seamlessly together.
  • The requirement for activation excellence across all media channels in service of outcomes.
  • The need for transformational change in the client marketing organisation to adapt to a new outcomes driven world.

The two agencies will retain their individual identities, culture and client rosters but the integration will see a series of key changes to the agencies’ offerings.

First, a new integrated outcome-based delivery unit with 5,000 specialists will be created called ‘Outcomes’. It will deliver across addressable media for both Mindshare and Neo clients and will leverage all GroupM and WPP capabilities. Outcomes will focus on design and activation of media in addressable spaces such as social, search, programmatic, performance analytics, DCO and ecommerce.

Second, Neo will be transformed into a full-funnel agency with a performance attitude, leveraging Mindshare’s scale, upper funnel tools and technology to achieve this and offering an end-to-end service.

Third, Mindshare will launch a new media transformation consultancy called ‘Change’ to help businesses navigate the new challenges around working models, data and technology and delivering data-driven marketing models for the new world economy. ‘Change’ will consist of specialists across consulting, data, analytics and technology who will, through a process of iterative change, enable clients to deliver on their outcome-driven marketing ambition. Mindshare has been building a broad bank of expertise with talent from management consultancies, data specialists and analytics practices – including Epsilon, Accenture, McKinsey, Merkle and Acxiom. ‘Change’ will also interconnect with both GroupM and WPP consultancy offerings and will operate initially with a hub structure.

Finally, Mindshare will launch a new ‘Acceleration’ planning approach to connect brand (media) and demand (sales) at scale for clients. It will help clients define the right outcomes and connect these to excellence in activation – delivered by the new ‘Outcomes’ unit.

Mindshare global CEO Nick Emery (feature image) said: “Agencies constantly need to adapt and do so fluidly and frequently. We see three big themes where our clients want better solutions – integrating brand and demand; merciless low overhead activation and consistently staying ahead of their competitors. Our refocus answers all these needs and we will continue to adapt and evolve.”

The new offerings will help to deliver the media component of the wider WPP strategy to become a creative transformation company and will be powered by GroupM, which will provide support from its talent, data, technology and investment groups.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Mindshare, Neo
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?