MILKLAB Launches Oat Milk

MILKLAB Launches Oat Milk
B&T Magazine
Edited by B&T Magazine
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Australia’s most popular barista milk for coffee is adding oat milk to its offering.

The MILKLAB team has spent two years working with some of the world’s best coffee professionals to develop their oat milk to blend perfectly with espresso coffee.

“The team has spent countless hours working with baristas, Q-graders, coffee roasters and café owners to ensure our Oat Milk would complement our amazing range of MILKLAB products,” said Natalie Latimore, MILKLAB Marketing Manager.

“We spent two years in development although we went close to launching several times, held off until we had addressed every piece of feedback. We are proud to be launching an amazing product that has been developed in collaboration with the industry, for the industry.”

MILKLAB is going global with its barista products now available in Singapore, Malaysia, Indonesia, China, South Africa, India, New Zealand.

In true MILKLAB style MILKLAB Oat, with 100 per cent Australian oats, marries perfectly with espresso coffee and isn’t overpowering, allowing the coffee to shine.

Latimore said, “the MILKLAB products have proven themselves over the past 5 years and yet again the MILKLAB team have created something extraordinary with their smooth and creamy Oat milk. Baristas tell us they look for a milk that provides texture, stretches and performs latte art like full cream dairy and provides a great tasting alternative to dairy.”

The national launch campaign kicks off in August featuring out of home advertising, digital, social media, experiential and sampling to drive awareness and trial the latest addition to the MILKLAB portfolio.

According to an independent research panel MILKLAB’s Oat Milk outperforms the current market leader for taste and overall appreciation.

MILKLAB Oat will be available from local distributors from June 21.

Mark Gentle, Director of Three Pence Coffee Roasters said, “three Pence Roasters have been working closely with the team at MILKLAB over the past five-plus years and have enjoyed seeing the brand grow and fill that demand in the market for premium plant-based milks.”

“We are excited to see MILKLAB Oat launch this year, MILKLAB’s newest edition to their range”.

“Having seen the development of this product from start to finish and the way it has changed over this time is amazing. MILKLAB Oat pairs exceptionally well with both light and dark coffee roasts and doesn’t overpower the coffee notes, allowing the unique flavour of each blend to shine through.”

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