Milk & Honey PR is launching its first international office in Sydney, Australia.
The company, which specialises in managing and nurturing reputations for ambitious growth companies, will be led by current Milk & Honey PR board director, Caroline Addy.
Addy will work closely with managing partner and PR veteran of 25 years, Kirsty Leighton, as well as financial director, Laura Reijnders-Dorr. Prior to setting up Milk & Honey in 2017, Leighton held senior roles in Edelman, Text 100 and Waggener Edstrom.
Backed by an award-winning team of 20-strong media, digital and creative professionals, Addy will work to emulate the success of Milk & Honey in the region. The company will continue putting business storytelling at the heart of the narrative. Creating campaigns across multiple sectors that deliver business value.
Prior to joining Milk & Honey, Addy held the role of account director at Thrive PR in Sydney. Here she represented tech giants Cisco, Optus and GitHub, amongst other national and international brands.
Addy said: “I spent years learning my PR skills at some of the best independent agencies in London and Sydney, including Thrive PR and Mischief. Milk & Honey provided me with the training, leadership skills and business acumen to take my career to an exciting new level. In just three years, we have gone from strength to strength in the UK.
“A big part of our success is down to our people-first culture; the very thing that attracted me to Milk & Honey in the first instance. I feel privileged to be the one to bring our level of ambition, quality and commitment to the region.”
Leighton added: “I started Milk & Honey with the goal of creating a company where people came first. Today we are a fast-growing and diverse team that continues to push boundaries. In August, we became B Corporation certified for our balance of profit and purpose and in January Caroline will open our first international office.
“We never stop challenging ourselves and I’m incredibly proud of the environment we have created. Where passion and creativity are prized. Where clients are celebrated. One where there is time to think, to go the extra mile. A land of opportunity, hence Milk & Honey.”