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Reading: Miley Cyrus Plays It Safe In New Ad For Converse Sneakers
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B&T > Campaigns > Miley Cyrus Plays It Safe In New Ad For Converse Sneakers
Campaigns

Miley Cyrus Plays It Safe In New Ad For Converse Sneakers

Staff Writers
Published on: 22nd December 2017 at 8:24 AM
Staff Writers
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Miley Cyrus and Converse have unveiled the first TVC to celebrate the collaboration between the pop princess and the sneaker brand.

In June, the 25-year-old Cyrus announced she was collaborating with the iconic US sneaker maker and the ad features shoes designed by Cyrus herself.

For someone better known for her raunch, the ad and the shoes are remarkably girly and would have definite appeal to Cyrus’ teen fan base.

And it’s all for a good cause, too. The range is part of Converse’s Pride collection – the net proceeds of which go to the It Gets Better Project and The Happy Hippie Foundation – two nonprofit groups founded by Cyrus to designed to help homeless LGBTQ young people. Check out the collaboration below:

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TAGGED: Ad campaigns, Converse, Miley Cyrus
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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