Acting husband and wife Mila Kunis and Ashton Kutcher apparently vowed they’d never work together (namely because of the couple’s two kids), but it appears Cheetos has managed to entice them with a rather large cheque to appear in the cheesy snack brand’s new Super Bowl work.
Adding to the Frito-Lay-owned brand’s largish bill for the spot, British muso and rapper Shaggy, 52, makes a cameo, reprising his 2000 hit It Wasn’t Me for the fun spot.
The ad – also called “It wasn’t me” – sees Kunis repeatedly denying eating Kutcher’s Cheetos while Shaggy croons around the house trying to defuse the tension.
The spot was created by Frito-Lay’s creative agency, the Omnicom-owned, San Francisco-based Goodby Silverstein & Partners and directed by two time Academy-Award nominated director Bryan Buckley.
Check out the fun below:
Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]