Microsoft Unveils Global Ad For Its Xbox One X Console, Complete With Kayne Soundtrack

Microsoft Unveils Global Ad For Its Xbox One X Console, Complete With Kayne Soundtrack

Yes, it’s one for the gamers! Xbox has unveiled its latest global campaign – complete with Kayne soundtrack – to spruik its new One X it’s calling “the most powerful console ever made”.

The ad, by San Fransisco creative agency 215 McCann, plays like an action-packed video game itself complete with soaring eagle, sports stars, racing cars, fighting warriors and even some aliens. It also features players – of different genders and race – and their reactions to playing the console.

The campaign, dubbed “Feel True Power,” also comes with a dozen more videos for various media platforms. Check it out below:




Please login with linkedin to comment

Ad campaigns Microsoft Xbox

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]