Yes, it’s one for the gamers! Xbox has unveiled its latest global campaign – complete with Kayne soundtrack – to spruik its new One X it’s calling “the most powerful console ever made”.

The ad, by San Fransisco creative agency 215 McCann, plays like an action-packed video game itself complete with soaring eagle, sports stars, racing cars, fighting warriors and even some aliens. It also features players – of different genders and race – and their reactions to playing the console.

The campaign, dubbed “Feel True Power,” also comes with a dozen more videos for various media platforms. Check it out below: