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Reading: Microsoft Unveils Global Ad For Its Xbox One X Console, Complete With Kayne Soundtrack
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B&T > Campaigns > Microsoft Unveils Global Ad For Its Xbox One X Console, Complete With Kayne Soundtrack
Campaigns

Microsoft Unveils Global Ad For Its Xbox One X Console, Complete With Kayne Soundtrack

Staff Writers
Published on: 24th October 2017 at 9:34 AM
Staff Writers
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Yes, it’s one for the gamers! Xbox has unveiled its latest global campaign – complete with Kayne soundtrack – to spruik its new One X it’s calling “the most powerful console ever made”.

The ad, by San Fransisco creative agency 215 McCann, plays like an action-packed video game itself complete with soaring eagle, sports stars, racing cars, fighting warriors and even some aliens. It also features players – of different genders and race – and their reactions to playing the console.

The campaign, dubbed “Feel True Power,” also comes with a dozen more videos for various media platforms. Check it out below:

https://www.youtube.com/watch?v=AVpSlqJDFZg

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TAGGED: Ad campaigns, Microsoft, Xbox
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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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