MicroChannel Acquires Engage Digital Services

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Marketing technology practice and marketing automation specialists, Engage Digital Services (Engage Digital), has been acquired by MicroChannel, a provider of business technology across Asia Pacific.

Engage Digital will operate as a subsidiary of MicroChannel.

“Being part of the MicroChannel group allows us to fulfil our vision of being a leading provider of marketing technology solutions across Asia Pacific. With MicroChannel’s extensive resources, customer base and offices throughout the region we are now in a great position to achieve this,” said Antony Dutton, Engage Digital managing partner.

Founded in 2009 by two partners in Sydney – Jeff Clark and Antony Dutton, Engage Digital pioneered cloud-based marketing automation technology in the Asia Pacific. Previously operating as Silverpop APAC, the Engage Digital team works with a number of brands and clients across the Asia Pacific region and has an impeccable and unrivalled knowledge of the leading marketing technologies.

Engage Digital delivers the following services:

  • Behavioural marketing automation strategy
  • Marketing technology integration and optimisation
  • Digital marketing strategy
  • Marketing automation deployment and training

“With the increasing demand for marketing process technology and the fact that it’s now a business-critical investment, this acquisition expands our ability to provide a true end-to-end offering for our clients” said Harach Lucas, MicroChannel managing director.

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