Marketing technology practice and marketing automation specialists, Engage Digital Services (Engage Digital), has been acquired by MicroChannel, a provider of business technology across Asia Pacific.
Engage Digital will operate as a subsidiary of MicroChannel.
“Being part of the MicroChannel group allows us to fulfil our vision of being a leading provider of marketing technology solutions across Asia Pacific. With MicroChannel’s extensive resources, customer base and offices throughout the region we are now in a great position to achieve this,” said Antony Dutton, Engage Digital managing partner.
Founded in 2009 by two partners in Sydney – Jeff Clark and Antony Dutton, Engage Digital pioneered cloud-based marketing automation technology in the Asia Pacific. Previously operating as Silverpop APAC, the Engage Digital team works with a number of brands and clients across the Asia Pacific region and has an impeccable and unrivalled knowledge of the leading marketing technologies.
Engage Digital delivers the following services:
- Behavioural marketing automation strategy
- Marketing technology integration and optimisation
- Digital marketing strategy
- Marketing automation deployment and training
“With the increasing demand for marketing process technology and the fact that it’s now a business-critical investment, this acquisition expands our ability to provide a true end-to-end offering for our clients” said Harach Lucas, MicroChannel managing director.