Michelle Guthrie: The ABC Gets The Big Stories Because It Invests In Journalists

Michelle Guthrie: The ABC Gets The Big Stories Because It Invests In Journalists
SHARE
THIS



Newly installed ABC boss Michelle Guthrie has taken a thinly veiled swipe at Australian media companies de-investing in journalism, highlighting the number of major, exclusive stories the public broadcaster has snared in recent times.

In a speech last night to the Lowy Institute Media Awards dinner in Sydney, Guthrie cited Four Corner’s recent investigation into youth detention in the Northern Territory, its election coverage (across all channels) and its election eve coverage that continued well into the night when other networks had packed-up and gone home.

Guthrie believed the the public broadcaster bought a dinstinctively “ABC content” to its reporting and follows on from a study published on B&T this week that found that quality state-owned media worked well at outing and limiting extremist views.

The newly installed managing director also had a dig at “new media” who used “click bait” to lure in readers. “I remain to be convinced of the long-term prospects of some of the new wave of media companies. They offer quick ‘hits for their target audiences, via short, attention- seeking news items and clips, or listicles that generally lack substance. It could be argued that their content is as shallow as their revenues,” she said in the speech.

“In today’s media world, instant news has become something of a commodity. Audiences have immediate access to a range of sources – some questionable, some not – on almost every major news event.

“This means that in the news space, the key to longevity is in the ‘value add’: that undeniable extra that a news organisation can bring to the conversation such as the investigative piece, the in-depth analysis, the local angle, the incisive and through-provoking debate, the forensic interview.”

Guthrie also highlighted the ABC’s commitment to having journalists “on the ground” covering important overseas events.

The facts speak for themselves. At a time where other media companies have whittled away their overseas reporting capacity, the ABC has maintained a strong level of investment and service,” she said before adding: “This investment by the Corporation in overseas reporting and analysis is against the trend of a massive contraction in international coverage, depressingly catalogued by the Prime Minister in his address to this forum two years ago. The trend has not abated, for reasons we are all familiar with.

No doubt because of this, the ABC has increasingly become the destination for big-breaking news events. The village might have become global in the digital world, but it still requires our presence to bear witness and to provide audiences with knowledge of events as they occur,” she said.

Please login with linkedin to comment

Advertising Standards Bureau five by five Modern Family

Latest News

The End Of Average: Why ‘Addressable Priming’ Is The Future
  • Opinion
  • Technology

The End Of Average: Why ‘Addressable Priming’ Is The Future

In this guest post, Wavemaker’s national strategy partner, James Boardman (pictured below), talks addressable priming and why it’ll be the end of average and the peak of creativity in media planning… For my entire career media plans have contained a large amount of average. I’m not talking about the quality of my planning skills (although […]

Opinion

by B&T Magazine

B&T Magazine
Apple “Not Against Digital Advertising” Despite Privacy Crackdown: Tim Cook
  • Technology

Apple “Not Against Digital Advertising” Despite Privacy Crackdown: Tim Cook

Apple’s new approach to digital advertising is set to go ahead in a matter of weeks, with advertisers warned to think about user privacy first. Previously, companies that sell mobile ads have relied on Apple’s IDFA (“identifier for advertisers”) as a way to identify specific users and offer targeted ads. But with Apple continuing to […]

by B&T Magazine

B&T Magazine
QMS’ pDOOH Platform Proving Campaign Attribution
  • Media
  • Technology

QMS’ pDOOH Platform Proving Campaign Attribution

As programmatic digital out of home (pDOOH) continues to help advertisers enhance their existing campaigns, digital outdoor media experts, QMS, is already seeing results pay dividends with the latest campaign for a Tourism and Travel sector client delivering over 2,000 tourist visitors who can be directly attributed from their exposure of the pDOOH campaign. The […]

Istanbul, Turkey - February 6, 2016: Woman in the car planning a route using a Google Maps application on Apple iPhone 6S. Google Maps is a most popular web mapping service for mobile provided by Google inc.
  • Technology

Apple Will Soon Help You Find Your Anything

For years now, Apple users have located misplaced iPhones and other Apple devices via the Find My app. In case you haven’t used it before, Find My tracks the locations of iPhones, iPads, laptops and even AirPods, meaning the whereabouts of each device will come up on a map if it’s ever lost. The app […]

by B&T Magazine

B&T Magazine
CBA & Football Australia Partner To Elevate The Women’s Game
  • Marketing

CBA & Football Australia Partner To Elevate The Women’s Game

Commonwealth Bank and the sport’s governing body, Football Australia, announced today that CBA will become the official naming rights partner and bank of the national women’s team, the Matildas, Junior Matildas and Young Matildas from August 2021. M&C Saatchi Sport & Entertainment supported Commonwealth Bank to bring the partnership together with Football Australia, and looks […]

Facebook Australia Celebrates Ramadan With Calendar Of Content
  • Media

Facebook Australia Celebrates Ramadan With Calendar Of Content

Facebook Australia is celebrating Ramadan with a range of initiatives including Lives, Reels, IGTV and more. To launch the initiative, Facebook has partnered with a number of Muslim creators and organisations, who will be sharing their perspectives of the holy month on both Facebook and Instagram. Facebook says the 30 days of content is part […]

CHIANG MAI ,THAILAND - March 31, 2018 : Close up Netflix website in laptop screen. Netflix being popular internationally.
  • Media

Netflix’s Challenge To Linear TV

Netflix’s real-time streaming service, launched in France, provides an unexpected alternative to television as the platform also announced a new deal with Sony. The program, called ‘Direct’, is a real-time service with a stream that covers five days, to prevent repeat programming. It was announced in November 2020 originally and rolled out fully in December […]

by B&T Magazine

B&T Magazine
The Economist Intelligence Unit Launches “EIU Viewpoint”, Political And Economic Analysis Platform
  • Media

The Economist Intelligence Unit Launches “EIU Viewpoint”, Political And Economic Analysis Platform

The Economist Intelligence Unit (EIU), a division of The Economist Group, has announced the launch of “EIU Viewpoint”, a new digital product that combines the EIU’s expert political insights, policy analysis, and economic outlook with forward-looking forecasts and proprietary data. “EIU Viewpoint” helps businesses, academics, governments, and financial institutions stay ahead of the shifting global […]

Hospital Research Foundation Continues Fight Against ‘The Beast’ In Latest Work Via KWP!
  • Campaigns

Hospital Research Foundation Continues Fight Against ‘The Beast’ In Latest Work Via KWP!

Adelaide-based creative agency KWP! brings more than one hundred volunteers together in an onscreen battle against life threatening diseases for the sequel to The Hospital Research Foundation (THRF) Group’s ‘Together Fight’ campaign. Two 30-second TVC’s feature the return of ‘The Beast’, who comes up against a young patient and army of real-life patients, researchers, staff […]