Michelle Guthrie: The ABC Gets The Big Stories Because It Invests In Journalists

Michelle Guthrie: The ABC Gets The Big Stories Because It Invests In Journalists
SHARE
THIS



Newly installed ABC boss Michelle Guthrie has taken a thinly veiled swipe at Australian media companies de-investing in journalism, highlighting the number of major, exclusive stories the public broadcaster has snared in recent times.

In a speech last night to the Lowy Institute Media Awards dinner in Sydney, Guthrie cited Four Corner’s recent investigation into youth detention in the Northern Territory, its election coverage (across all channels) and its election eve coverage that continued well into the night when other networks had packed-up and gone home.

Guthrie believed the the public broadcaster bought a dinstinctively “ABC content” to its reporting and follows on from a study published on B&T this week that found that quality state-owned media worked well at outing and limiting extremist views.

The newly installed managing director also had a dig at “new media” who used “click bait” to lure in readers. “I remain to be convinced of the long-term prospects of some of the new wave of media companies. They offer quick ‘hits for their target audiences, via short, attention- seeking news items and clips, or listicles that generally lack substance. It could be argued that their content is as shallow as their revenues,” she said in the speech.

“In today’s media world, instant news has become something of a commodity. Audiences have immediate access to a range of sources – some questionable, some not – on almost every major news event.

“This means that in the news space, the key to longevity is in the ‘value add’: that undeniable extra that a news organisation can bring to the conversation such as the investigative piece, the in-depth analysis, the local angle, the incisive and through-provoking debate, the forensic interview.”

Guthrie also highlighted the ABC’s commitment to having journalists “on the ground” covering important overseas events.

The facts speak for themselves. At a time where other media companies have whittled away their overseas reporting capacity, the ABC has maintained a strong level of investment and service,” she said before adding: “This investment by the Corporation in overseas reporting and analysis is against the trend of a massive contraction in international coverage, depressingly catalogued by the Prime Minister in his address to this forum two years ago. The trend has not abated, for reasons we are all familiar with.

No doubt because of this, the ABC has increasingly become the destination for big-breaking news events. The village might have become global in the digital world, but it still requires our presence to bear witness and to provide audiences with knowledge of events as they occur,” she said.

Please login with linkedin to comment

Advertising Standards Bureau five by five Modern Family

Latest News

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]

Agent99 Adds The Distilled Spirits Council Of The U.S &  Helen Tarrant To Portfolio
  • Marketing

Agent99 Adds The Distilled Spirits Council Of The U.S & Helen Tarrant To Portfolio

Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]

Melbourne Creatives Release “Locktown” T-shirts To Raise Funds For Beyond Blue
  • Campaigns
  • Media

Melbourne Creatives Release “Locktown” T-shirts To Raise Funds For Beyond Blue

Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]

Influencer Marketing Agency Komodo Announces New TikTok Offering
  • Marketing

Influencer Marketing Agency Komodo Announces New TikTok Offering

Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]

How Retail Can Help Consumers Ride The Emotional Rollercoaster Of COVID-19
  • Opinion

How Retail Can Help Consumers Ride The Emotional Rollercoaster Of COVID-19

According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope.   Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]

Havas Village Australia Launches “Be Together” To Reunite Staff With Loved Ones When Borders Open
  • Media

Havas Village Australia Launches “Be Together” To Reunite Staff With Loved Ones When Borders Open

Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]

by B&T Magazine

B&T Magazine
ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
  • Media

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au

Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]

Fifth Dimension Expands Executive Leadership Team
  • Marketing

Fifth Dimension Expands Executive Leadership Team

Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO).  As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]