Soulfresh, one of Australia’s leading FMCG businesses, has made Michael Davies (pictured) their Chief Marketing Officer.
Mike joins Soulfresh from Mars, where he held roles as Marketing Director UK, then Director of Mars Wrigley M&A and Ventures based out of Chicago.
Mike’s global perspective and deep brand building experience will be instrumental as Soulfresh continue a path of Global expansion throughout Europe and Asia Pacific.
Mike is relocating to Melbourne to take up the role. He said, “Soulfresh’s incredible success is being fuelled by great brands that are genuinely changing the way consumers eat and drink for the better. Soulfresh is not a company, it’s a movement and the opportunity to join such a talented and inspiring group of people is very exciting”.
Soulfresh are a force for positive change in consumer-packaged goods, with a vision and drive to change the way people eat and drink for the better. T
he Soulfresh portfolio features disruptive brands such as Lo Bros Kombucha, Nutty Bruce Plant Milk, Wildly Good and Pico, all featuring a heavy focus on sustainability and a lighter environmental footprint.
Founder and CEO Didi Lo wants to shake loose outstanding talent from legacy companies, targeting those who are looking to shape the future of food and beverage for the better: “at Soulfresh we are looking for gamechangers!
Top talent with the passion and hustle to make a difference through brands that they can genuinely feel good about working on”.
Currently recruiting more than 50 new roles across all key functions, Soulfresh are making major investments in people to support their rapid growth in the Australian, New Zealand and UK markets.
Befitting their fresh approach, Soulfresh have shaken things up with an open recruitment policy, encouraging outstanding and likeminded talent with FMCG experience to come forward and present themselves, even if a role doesn’t exist.
Those interested in working at Soulfresh please reach out to email@example.com.
Please login with linkedin to commentSoulfresh
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.
Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]