Michael Davies Appointed CMO Of Soulfresh

Michael Davies Appointed CMO Of Soulfresh

Soulfresh, one of Australia’s leading FMCG businesses, has made Michael Davies (pictured) their Chief Marketing Officer.

Mike joins Soulfresh from Mars, where he held roles as Marketing Director UK, then Director of Mars Wrigley M&A and Ventures based out of Chicago.

Mike’s global perspective and deep brand building experience will be instrumental as Soulfresh continue a path of Global expansion throughout Europe and Asia Pacific.

Mike is relocating to Melbourne to take up the role. He said, “Soulfresh’s incredible success is being fuelled by great brands that are genuinely changing the way consumers eat and drink for the better. Soulfresh is not a company, it’s a movement and the opportunity to join such a talented and inspiring group of people is very exciting”.

Soulfresh are a force for positive change in consumer-packaged goods, with a vision and drive to change the way people eat and drink for the better. T

he Soulfresh portfolio features disruptive brands such as Lo Bros Kombucha, Nutty Bruce Plant Milk, Wildly Good and Pico, all featuring a heavy focus on sustainability and a lighter environmental footprint.

Founder and CEO Didi Lo wants to shake loose outstanding talent from legacy companies, targeting those who are looking to shape the future of food and beverage for the better: “at Soulfresh we are looking for gamechangers!

Top talent with the passion and hustle to make a difference through brands that they can genuinely feel good about working on”.

Currently recruiting more than 50 new roles across all key functions, Soulfresh are making major investments in people to support their rapid growth in the Australian, New Zealand and UK markets.

Befitting their fresh approach, Soulfresh have shaken things up with an open recruitment policy, encouraging outstanding and likeminded talent with FMCG experience to come forward and present themselves, even if a role doesn’t exist.

Those interested in working at Soulfresh please reach out to jobs@soulfresh.co.

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