This festive season, MG Motor Australia is supporting one of Australia’s largest charities, Australian Red Cross, to make every test drive count.
As part of MG Motor’s Test Drive for a Difference campaign, for test drives taken of an MG vehicle throughout December, the brand will donate $5.00 to directly support at-risk, homeless young people, up to a maximum of $10,000.
Since 2018, the Test Drive for a Difference campaign has been an annual occurrence for MG Motor Australia, with the initiative’s primary goal to raise vital funds for those who are experiencing loneliness or homelessness over the holiday season. Australians can test drive an MG vehicle from one of MG Motor’s 66 dealerships nationwide to participate, making their test drive count this festive season.
Funds raised from 01 – 31 December, through national MG vehicle test drives, will support the Australian Red Cross Night Café, a Brisbane-based establishment that provides practical and personal support to young people who are at risk of, or experiencing, homelessness in the local community.
Making its debut in New Zealand this December, the Test Drive for a Difference campaign is running throughout the country’s 13 dealerships, supporting the New Zealand Red Cross. Pledging up to $6,000 to support the local Red Cross team, these funds will support local programmes for everyday New Zealanders.
MG Motor Australia’s support for Australian Red Cross commenced earlier in 2020 at the brand’s inaugural Show & Shine competition, where funds were raised by over 300 classic and modern MG owners across Australia in celebration of the brand’s rich heritage.
Peter Ciao, CEO, MG Motor Australia and New Zealand, said: “We are humbled to extend our relationship with Australian Red Cross this year and help vulnerable Australians, particularly at a time of year that can be difficult for those most at-risk.”
“For many, the holiday season is a time to rejoice and celebrate. However, we are acutely aware that not all Australians are afforded that opportunity and our Test Drive for a Difference campaign is designed to encourage potential MG owners to support the great work that Australian Red Cross is doing to combat homelessness on our streets.”
Australian Red Cross’ mission is to build a better society by helping those who need it most, working to assist Australia’s vulnerable community members – no matter their circumstances.
Speaking about the campaign, Felicity Calvert, Head of Partnerships, Australian Red Cross, said: “We welcome MG Motor’s continued support of our efforts nationwide, specifically helping us provide support to vulnerable young people. Having access to food and somewhere safe to sleep at night is often taken for granted. The funds raised by MG Motor’s community will help us provide support services to people facing hardship by creating effective pathways to gain knowledge and skills, access resources and services, and improve social connection and participation.”
Australian and New Zealanders can help give back this festive season by booking a test drive through the MG Motor website, or by contacting their local dealership to try out an MG vehicle.
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