MG Launches Hilarious ‘Generations Of Style’ MG3 Campaign Via JOY

MG Launches Hilarious ‘Generations Of Style’ MG3 Campaign Via JOY
B&T Magazine
Edited by B&T Magazine
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MG3 has launched its latest campaign from JOY entitled ‘Generations of Style’.

Tasked to appeal to the two largest buying groups, the integrated campaign is centred on a simple truth: the MG3 model appeals to both ends of the market because of its great value and stylish features.

This notion was backed when the MG3 was confirmed as Australia’s best-selling light hatchback in July 2020.

The campaign film features a tongue in cheek interaction between two different generations of women.

The campaign draws on MG’s legendary heritage and the film elevates this notion of style by highlighting the vehicle’s stylish interior and impressive features list, all at an attainable price.

Says Danny Lenartic, Director of Marketing and Product Development – MG Australia, “It’s good to get back to our MG roots and do something light-hearted and fun. We’ve just taken out number one in the small car category and it’s our hope we grow even further in the future”.

Says Ben Pearce, Creative Head – JOY, “The MG3 is really all about fun and style, our job was to simply showcase that in MG’s unique way. It’s been great working with a client who not only understands their audience so well, but also has such a great product.”

The campaign will run across TV, print, social and digital.

CREDITS:

 

Client: MG Australia

Director of Marketing and Product Development – Danny Lenartic

Marketing Executive – Eva Mitchell


Agency: JOY

Managing Director – Nicole Milward

Account Director – Sophie Turner

Account Executive – Jayde Machell

Creative Head – Ben Pearce

Creatives – Nicholai Henriksen, Kath Hunter

Producer – Oscar Birken

Production: Eden Creative

Head of Production – Adam Eden
Producer – Erin Sheehan

Director – Josh Whiteman

Editor – Shaun Sprowles

 

 

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