MFA Re-Appoints Peter Horgan As Chair

MFA Re-Appoints Peter Horgan As Chair
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



The Media Federation of Australia (MFA) board voted at yesterday’s annual general meeting to re-appoint Chair Peter Horgan (pictured), Deputy Chair Megan Brownlow and board members Katie Rigg-Smith and Mark Lollback for further two-year terms, and appointed Chris O’Keefe as one of two independent media agency board directors.

O’Keefe, the managing partner of independent media agency Match & Wood, with offices in Melbourne and Perth, joins This Is Flow CEO & Founder Jimmy Hyett as the second independent representative – replacing Bohemia Group CEO Brett Dawson, who is stepping down after six years on the board.

As an independent agency representative, Dawson’s position on the board was voted by his peers, who elected him for three two-year terms. Prior to being on the board, he was chair of the MFA Awards Committee.

MFA CEO Sophie Madden said: “Brett has been one of the most active and engaged members of the MFA community and has played an important role in the industry, including as a strong voice advocating for independent agencies. The board thanks him for his unwavering commitment over the years. In welcoming Chris, we’ll have another strong independent voice who will bring a valuable multi-market perspective and help drive the agenda for all regions across Australia.”

Madden also thanked all 2020 MFA Board directors for their work during the year. She added: “In my view, the MFA board is one of the hardest working at the best of times, and as we all know 2020 has been particularly challenging. Among our proudest achievements this year were the launch of MFA Support, a program supporting media agency professionals who lost their job due to the Covid-19 pandemic; the expansion of our e-learning programs; and important industry collaborations, such as the Australian Digital Advertising Practices with the AANA and IAB and the AILA programs with the Advertising Council Australia.”

Chris O’Keefe said: “I’m passionate about the work that media agencies do and I want to see the industry and our people flourish. A seat on the MFA Board is a great way to affect change on a larger scale. I look forward to working with my fellow board members to continue to elevate the perception of media agencies, to increase trust, and to ensure we are valued for our specialised skills – not just by CMOs, but also CEOs and CFOs.”

Peter Horgan, MFA Chair and CEO of Omnicom Media Group, added: “I am grateful to my fellow MFA board directors for re-electing me for another two-year term. I’m proud of everything we achieved together in this challenging year, in particular the launch of MFA Support and expansion of the NGEN and MFA 5+ programs, and I plan to return next year with greater energy and commitment to tackle what 2021 has to throw at us.”

The full board of the MFA comprises:

Sophie Madden, CEO, MFA
Peter Horgan, CEO, Omnicom Media Group ANZ – Chair
Megan Brownlow, Non-executive Director – Deputy Chair
Mark Coad, CEO, IPG Mediabrands Australia
Mark Lollback, CEO, GroupM ANZ
Michael Rebelo, CEO, Publicis Groupe ANZ
Imogen Hewitt, CEO, Spark Foundry
Katie Rigg-Smith, CEO, Mindshare Australia
Mel Fein, CEO, Initiative Australia
Sue Squillace, CEO, Carat ANZ
Aimee Buchanan, CEO, OMD
Jimmy Hyett, Managing Director & Founder, This Is Flow
Chris O’Keefe, Managing Partner, Match & Wood

Please login with linkedin to comment

MFA

Latest News

Peak Season? Let’s Talk Peak Performance
  • Opinion

Peak Season? Let’s Talk Peak Performance

Don't be confused by this headline, it's nothing to do with improving your jogging style & all do to with Black Friday.

Opinion

by B&T Magazine

B&T Magazine
ACTIV Brand Management Strikes New Partnership With Nine’s The Block
  • Marketing

ACTIV Brand Management Strikes New Partnership With Nine’s The Block

Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]

VERSA Expands Into India
  • Advertising

VERSA Expands Into India

VERSA staff quickly learning who Virat Kohl and Umesh Yadav are after announcing Indian expansion.

Alive – Pioneering The Transition From Live Events To Meet The Demand Of Virtual For The Last 10 Years
  • Technology

Alive – Pioneering The Transition From Live Events To Meet The Demand Of Virtual For The Last 10 Years

Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]

Thinksmart Marketing Executes Campaign From Hot Air Balloon
  • Media

Thinksmart Marketing Executes Campaign From Hot Air Balloon

Integrated B2B marketing agency Thinksmart Marketing (TSM) has managed to execute a campaign from 3,000ft up in a hot air balloon. NICE inContact, approached TSM earlier this year to build preference, drive demand and generate strong leads for the brand across ANZ, with a campaign focusing on showcasing the capabilities and agility of its global-leading […]

AppsFlyer Opens Sydney Office Amid Expected Surge In Mobile Marketing Spend
  • Marketing
  • Technology

AppsFlyer Opens Sydney Office Amid Expected Surge In Mobile Marketing Spend

Global attribution and marketing analytics company AppsFlyer has expanded into Australia and New Zealand, with the official opening of its first office in Sydney. It marks the opening of the company’s 19th office worldwide, with AppsFlyer hoping to “support the region’s rapidly growing local app economy”. The company said it plans capitalise on ANZ’s mobile […]