The MFA Awards! All The Winners Announced!

The MFA Awards! All The Winners Announced!

The MFA last night announced the winners of the 18th annual MFA Awards. Over 700 guests attended the presentation at the Australian Technology Park in Sydney.

MFA Awards Chairman Greg Graham said: Congratulations to all the winners, we are very proud of the calibre of award winning work that pushed boundaries and more importantly worked! Work that delivered results, ROI and drives client growth.”

The full list of winners included (for a full list of winners and finalists visit the Media Federation website:

Grand Prix – Sponsored by RED

LEGO, Make LEGO The Star Of Christmas, UM


Mazda Australia, All New MX-5 Roadster, OMD


Beam Suntory, Canadian Club – Making Bad Sweaters A Thing, Unity Communications

Finance/Insurance/Government/Corporate & Real Estate

Suncorp, Homes Loans That Deliver, Starcom

Clothing/Cosmetics & Retail

OGX Beauty, Becoming A High Interest Brand In A Low Interest Category, Foundation

Food & Grocery – Sponsored by the Advertising Standard Bureau

Nestle, LOL Breaks, MEC

IT & Consumer Durables

LEGO, Make LEGO The Star Of Christmas, UM

Media/Entertainment/Travel & Leisure – Sponsored by Oztam

20th Century Fox, Deadpool, Zenith


Grains Research & Development Corporation, The Great Grain Debate, Maxus

Best Partner Initiative

Origin LPG, 2015 Winter Warmer Campaign, Seven Affiliate Sales HIGHLY COMMENDED – GroupM, GroupM and Moat Set New Standards, Moat

Pro-Bono/Cause Marketing Incentive – In Recognition Of Pam Lane

HeartKids Australia, Helping Young Hearts Run Free, Initiative Media

Best Strategic Launch Campaign – Sponsored by SBS Media

Red Cross, The Best Biscuit, cummins&partners & OMD

Best Use Of A Small Budget (Up To $300,000)

Police Association Of South Australia, Protect Our Cops, KWP! Advertising

Best Use Of Data, Technology Or Analytics – Sponsored by facebook

Suncorp, Home Loans That Deliver, Starcom

Best Media Innovation – Sponsored by 9Powered

LEGO, Make LEGO The Star Of Christmas, UM

Best Integrated Paid, Owned & Earned Communications

LEGO, Make LEGO The Star Of Christmas, UM

Best Demonstration Of Results – Sponsored by Southern Cross Austereo

National Home Doctor Service, Making The Call, cummins&partners

Marketing Team Of The Year – Sponsored by the AANA


Media Partner Of The Year

Val Morgan

NGEN Award – In Support of UnLtd

William Berner, Mediacom, Every Word Counts HIGHLY COMMENDED – Johanna Futcher & Emily Brydon, Carat, Make An Iconic Difference

MFA 5+ Award

Aaron Vardon, Eline Rannou & Tim Micallef, Ikon Communications DTO 2.0

2016 MFA Hall Of Fame

Anne Parsons

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Mark Golafshan

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