MessageMedia Launches Mobile Landing Pages

Construction industry worker texting on the phone inside a truck.

Global business messaging provider MessageMedia has launched Mobile Landing Pages, a new service that creates a deeper customer experience through extending SMS messages to a personal landing page and gives businesses the ability to measure conversion and success.

Mobile Landing Pages allows any business to create personalised mobile customer journeys that track engagement from SMS to landing page to conversion. Using the service, MessageMedia customers can incorporate interactive and branded elements into their messages with clear calls-to-action – all without the need for web developers. Businesses can then easily deploy unique landing pages to hundreds of thousands of customers at once, removing the complexity of development teams and digital analysts.

MessageMedia Chief Product Officer Ken Johnstone said, “As Australia’s leading business messaging partner, we have been enabling personal and scalable SMS communication for nearly 20 years. Today, Mobile Landing Pages makes it easy for anyone to send visually rich SMS experiences to their customers and measure interaction in minutes.

“With minimal technical skills required, businesses can now provide personalised customer experiences that are more measurable and trackable than ever before. It’s an easy-to-use platform that lets businesses know exactly who is engaging with their content and which messages are cutting through, enabling them to adapt accordingly and ultimately make their customer experience truly memorable.”

Those using the service can now look forward to tracking the success of SMS campaigns through link previews and the actions of customers, as well as adapting the templated landing pages to match their own branding. With Mobile Landing Pages, you can now see whether people are viewing your message and who is clicking on the links, allowing you to segment customers and gauge which calls-to-action have performed the best. The templates available suit a range of industries and use cases, such as retail and loyalty campaigns, appointment and booking reminders, plus billing notifications.

One example use case for retail campaigns would be to direct customers to a landing page where they can redeem a voucher, sending the user a barcode or promo code that they can then use for a discount in-store on via their e-commerce website.

MessageMedia CMO Tara Salmon said that mobile landing pages are a great example of how SMS is constantly evolving to remain one of the most powerful tools in the marketing and customer ecosystem.

“We know that SMS messages are opened in 90 seconds, 90% of the time, and its open rate is 98%. When compared to email’s open rate of 20%, the benefits to businesses looking to have engaging conversations are clear.”

“Mobile Landing Pages puts a new level of messaging sophistication into the hands of everyday businesses. A luxury car brand, and an early adopter of Mobile Landing Pages, saw a 29% click-through rate on a recent campaign – results that prove just how powerful SMS cut-through really is when combined with personalised offers.”

Please login with linkedin to comment


Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]