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B&T > Marketing > MercerBell Opens Its Own Editorial And Content Division
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MercerBell Opens Its Own Editorial And Content Division

Staff Writers
Published on: 9th February 2018 at 8:54 AM
Staff Writers
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MercerBell has bucked the backlash against “content” by adding an editorial and content division to the agency, appointing Gary Andrews (middle of photo) as the managing editor and Roslyn da Roza (right in photo) as social media editor.

With a background in journalism and a successful career generating highly awarded content for corporates, Andrews and MercerBell are tightly aligned in their approach to offering quality content as part of the brand experience.

Managing director Julie Dormand (left in photo)said: “The editorial offering from MercerBell is something that we have put a lot of thought and strategy into designing so that we can provide our clients with real content that builds connections with their consumers, not a string of keywords that chases the ever-changing requirements of search engines.

“We chose Gary to head up this exciting new division because he understands both how to design an editorial strategy for a brand, and how to execute content across screen and sound, and a wide variety of print formats.”

Andrews said: “At MercerBell, we firmly believe that content is all part of the customer experience, and to offer the best content, no matter what its objective, there needs to be a wider awareness of the communications ecosystem that content plays in.”

Previously, Andrews worked for Direct Line Group in the UK, where he headed up their social media division, and across the insurer’s house of brands, including Direct Line, Churchill, Green Flag, Privilege and Shotgun. Andrews led the multi-award winning #directfix campaign in the UK, which took home top prizes at the Chartered Institute of Marketing Awards, the Brand Republic Digital Awards and the Financial Services Forum Marketing Effectiveness Awards.  

Andrews, who has a background in broadcast journalism, has also worked with insurer Hiscox and PR firm Ruder Finn in the UK.

Da Roza is an online influencer through her blog, Ripe Journal, through which she has worked with the likes of BMW, Canon and Kellogg. She will be working on the creative side of content creation as well as providing counsel for brands who are exploring influencer programs.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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