As gyms across Australia reopen in June, MercerBell has developed a new campaign for Collective Wellness Group’s Anytime Fitness brand to inspire members to return to the gym after months of working out at home.
The campaign, which launches this weekend, is themed around being “24/7 Human” and puts members, employees and club owners front and centre, in a bid to return the nation to fitness.
Emily Thompson, Collective Wellness Group, CMO says, “Our industry has been profoundly impacted by Covid-19 but there’s light at the end of the tunnel. Our franchisees and club teams can’t wait to welcome members new and old into their gyms, and with this campaign MercerBell has really captured that sentiment”.
The campaign sets the Anytime Fitness brand apart from other offerings by celebrating the diversity, expertise and community spirit which the fitness brand embodies.
MercerBell ECD, Vaughan Townsend, says, “Everyone knows Anytime Fitness is open 24/7. But that isn’t what makes it special. We wanted a campaign to capture its unique spirit. Anytime Fitness is a place that members go to work out, hang out and be with likeminded people. The new campaign captures this feeling of a 24/7 community and will appeal to new audiences who are looking for something more from their gym”.
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