Mercedes-Benz Vans Invites Creatives, Small Businesses To Hack The Vito Van

Mercedes-Benz Vans Invites Creatives, Small Businesses To Hack The Vito Van

Mercedes-Benz Vans invites small businesses, start-ups, product developers, industrial designers, creative technologists, hustlers and hackers to put together a team of like-minded entrepreneurial thinkers and pitch an innovative business idea using the Vito van as the canvas. 

Six teams will be chosen to participate in Hack My Van, a one day hackathon on Saturday 6 August where their creativity will be put to the test.

The teams will complete a series of exercises, working alongside a team from Mercedes-Benz Vans, product experts and industrial designers to bring their idea to life – redesigning a Vito van in an innovative and creative way.  

A panel of thinkers, entrepreneurs and business leaders including Shane Delia (award winning chef and restaurateur), Diane Tarr (managing director, Mercedes-Benz Vans Australia & New Zealand), and Jane Martino (advisor, Unlockd & TRIBE, co-founder Smiling Mind and board member LaunchVic) will assess the ideas and select the winner, who will be awarded with a brand new Mercedes-Benz Vito. 

“We believe that the humble Vito has long been underestimated and has simply been used just to get a job done. When we see a van however, we see something different,” Tarr said.

“We see the potential inside. We are excited by the ideas and possibilities for how the Vito van can be reimagined to transform an existing business, or completely reinvented to create new businesses.”

Entries close at 5pm on 27 July 2016. 




Please login with linkedin to comment

hack my van Mercedes-Benz Australia

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]