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Reading: Mercedes-Benz Teams Up With Airbnb To Launch Its Marco Polo ACTIVITY Van Down Under
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B&T > Marketing > Mercedes-Benz Teams Up With Airbnb To Launch Its Marco Polo ACTIVITY Van Down Under
Marketing

Mercedes-Benz Teams Up With Airbnb To Launch Its Marco Polo ACTIVITY Van Down Under

Andrea Sophocleous
Published on: 1st August 2017 at 9:52 AM
Andrea Sophocleous
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Mercedes-Benz Vans Australia has announced it is is partnering with Airbnb to give lucky adventurers an opportunity to spend a night on Cockatoo Island in the brand new Marco Polo ACTIVITY and wake up to priceless views of Sydney.

Mercedes-Benz Vans will set up three Marco Polo ACTIVITY vans on Cockatoo Island for three nights only from Thursday 10 August to Saturday 12 August.

Nine adventurous couples will have the unique opportunity to book through Airbnb and experience a one-night stay in the Marco Polo ACTIVITY vans with a perfect view of Sydney Harbour for the small cost of the booking fee ($15).

Styled by Aussie Megan Morton, guests in the Marco Polo ACTIVITY vans will enjoy a modern glamping interior with a signature Morton touch. Furthermore, all guests will have a dedicated host on hand to assist with everything they might need to enjoy their stay, and will receive hampers and breakfast provided by SONOMA.

Diane Tarr, managing director of Mercedes-Benz Vans Australia and New Zealand, said the brand likes to do things a little differently.

“The Marco Polo ACTIVITY combines the best of functionality, flexibility and recreational capabilities in one vehicle.

“Instead of a regular vehicle launch, we wanted to bring the spirit of the Marco Polo to life – the feeling of adventure, and the notion that with the Marco Polo ACTIVITY you can experience truly unique destinations.

“What better way to do this than to wake up with the most iconic view in the world – Sydney Harbour. We’re truly excited to be collaborating with our agency partners, The Royals and Character, to create this once-in-a-lifetime experience on Airbnb.”

Sam McDonagh, country manager for Airbnb in Australia and New Zealand, said: “We are delighted to be teaming up with Mercedes-Benz Vans to bring this once-in-a-lifetime experience to a few lucky guests, offering them an opportunity to spend the night on the world heritage-listed Cockatoo Island and wake up to one of the most breathtaking views in the world.”

The vans will be available to book on Airbnb from 12pm on Tuesday 1 August 2017 on a first-come first-served basis.

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By Andrea Sophocleous
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Andrea Sophocleous is a journalist by training who has turned her skills to brand storytelling. She has a passion for stories well told, across all platforms and at all times. A social creature by nature, she makes a natural PR practitioner – and has the contacts list to prove it. As a journalist, Andrea specialises in covering the media, marketing and advertising industries; business, finance and property; and has also written extensively on technology, health and lifestyle. At a glance: • Sixteen years’ experience as a journalist, sub-editor, editor (print and online), PR consultant and communications specialist. • Specialise in covering the media, marketing and advertising industries, creativity, business, finance, property and lifestyle. • Experience in ghost writing opinion pieces and blogs. • Commissioned by businesses to create content for marketing material, content marketing initiatives, websites, annual reports, awards submissions and case studies. • Extensive experience in running an editorial team, staff management, budgeting, briefing journalists and photographers.

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