Mercedes-Benz Cars Australia has launched a unique and artistic outdoor installation in celebration of its ongoing commitment to the National Gallery of Victoria and as principal partner of the NGV Triennial exhibition.
Located on the busy intersection of Flinders Station at Swanston Street, the special-build panel was created with media agency Foundation, creative agency Clemenger BBDO and JC Decaux to pay tribute to the famous NGV waterwall, as seen through the perspective of Mercedes-Benz.
A windscreen wiper breaks through the double-sided waterwall effect, giving commuters a glimpse into the feature piece Victoria Amazonica by Brazilian designers Fernando and Humberto Campana in collaboration with Yarrenyty Arltere Artists.
Mercedes-Benz Cars marketing director Jason Nomikos says “As proud principal partner of the NGV Triennial, we challenged our agencies to create a piece that would embody the forward-thinking spirit of both the exhibition and the Mercedes-Benz brand and inspire the audience to see new perspectives”.
Clare Rogers, Group Account Director at Foundation “We aimed to bring to life the brand partnership, and between Foundation, Clemenger BBDO and JC Decaux, we are excited to have delivered something truly innovative and new”.
JCDecaux head of creative solutions Ashley Taylor said, “We were delighted to work with Foundation to bring to life a campaign that intrinsically links Mercedes-Benz and the NGV and is sure to draw the attention of passers-by.
“In a media first, the innovative solution sees the windscreen elements and artwork presented within the panel to not only showcase the partnership between Mercedes-Benz and the NGV in an engaging way but also demonstrates the progressive nature of both entities”.
The Mercedes-Benz installation launches on April 3 to celebrate the final weeks of the hugely successful exhibition.
Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]
SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today. SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]
Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]
QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]
To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]