Menulog Appoints Connecting Plots As New Social Agency

Menulog Appoints Connecting Plots As New Social Agency

Menulog has appointed Connecting Plots as their social agency of record following a competitive pitch.

Menulog Marketing Director, Simon Cheng said: “We were looking for a partner with strong social-first thinking and during the pitch process, Connecting Plots were a standout. The initial work they presented showed an incredible understanding of our brand, business and ambition and it gave us the confidence in them as a partner to help us achieve this.”

“We were particularly impressed with the work presented for emerging channels, such as TikTok, as these will be key in driving our strategy to reach and connect with a younger demographic,” added Cheng.

“We’re thrilled to be partnering with such an ambitious & motivated client and broader agency team.  Menulog is a true challenger brand that has much to offer, so we’re excited about showing how social can help capitalise on that potential”, said Lewis Steele, Head of Social & Content at Connecting Plots.

Connecting Plots will join an agency group that includes McCann, UM and Finchco.

Connecting Plots has enjoyed sustained growth over 2020, with client roster additions including Tesla, Uncle Tobys, 4 Pines, Brookvale Union and Nestlé Health Sciences.  Adding to the team Senior Account Director (Brand & Creative) Jack Blades, Creative Services Manager Mary Morrell & Senior Account Manager (Social) Cody Desmond.

Reflecting on these wins, Tom Phillips, Connecting Plots co-founder, comments “It’s rewarding to see our ongoing efforts & investment in emerging capabilities through industry-best hires command the attention of blue-chip clients. What stands out amongst the roster of wins is how receptive our clients are to challenging conventional models and doing things differently to achieve meaningful results.”

 




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