Mentos Kicks Off Campaign To Inspire Aussies To Spread Positivity

Mentos Kicks Off Campaign To Inspire Aussies To Spread Positivity
SHARE
THIS



The numbers are in. Overall, social media is a happy place to live. A survey by Facebook found that out of an isolated three million posts containing more than 122 million words — four million were positive words and 1.8 million negative ones. However, we believe that Aussies can do better.

Thanks to the digital age, anyone with a smartphone is a reporter or an activist and, research suggests Facebook posts can directly affect emotions – known as Emotional Contagion.

In a quest to to make the social media landscape an even brighter place to engage with one another, Mentos has kicked off an inspiring movement, aptly titled CompliMentos.

The iconic confectionery brand is calling for friends to connect with one another on Facebook and Twitter and spread positivity by sharing simple, feel – good compliments.

With over 100,000 social media followers (which he insists he didn’t pay for) Australian comedian Joel Creasey is one of the first to jump on the bandwagon. “Social media can be a community, or it can be a mob,” he said.

“Celebrities and well-known brands have a responsibility to encourage fans to use its responsibly and harness this power for good. I mean sure, it’s for posting shirtless selfies, glorified holiday snaps and pics of your paleo smoothie #cleaning #fitspiration… but you can also reach people in any corner of the planet and actually make a difference.”

With CompliMentos such as ‘You’re the Pink Mentos in my Roll’ and ‘You & I Are Mint to Be’, the Mentos community is coming together in hashtag unity to send positivity viral.

Country manager for Mentos, Samantha Hansen commented, “The connectedness social media provides us is powerful. Mentos is a brand that inspires fresh connections and who better than Mentos to spearhead this movement of positivity.”

The CompliMentos campaign runs from 22 August 2016. Make someone smile by paying them a compliment.

Please login with linkedin to comment

complimentos Online ads rose & willard

Latest News

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games
  • Media

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games

To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches
  • Advertising

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches

SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast
  • Media

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast

ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]

Rakuten Advertising Shares Blueprint For Affiliate Marketing
  • Technology

Rakuten Advertising Shares Blueprint For Affiliate Marketing

Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne
  • Media

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne

EngageTV, Australia’s most sophisticated CTV & BVOD service partner, has today launched a Sydney and Melbourne metro Connected TV campaign to help business owners and marketers better understand what can be achieved with CTV.

by B&T Magazine

B&T Magazine
Adland State Of Originality To Return For Nine’s 2022 Origin Series
  • Media

Adland State Of Originality To Return For Nine’s 2022 Origin Series

Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]