Men’s Style Launches Its First Classic Edition

Men’s Style Launches Its First Classic Edition
SHARE
THIS



Bauer Media’s Men’s Style has launched its first Classic Edition, a 150-page style manual for the modern Australian man.

The Classic Edition is set to become a collectible issue with a heavier page stock and textured cover, and is being published in addition to the regular quarterly issue of Men’s Style.

Men's Style - Classic Edition

Michael Pickering, editor of Men’s Style said: “Men’s Style Classic Edition will be the first time in the title’s 13-year history that we have released a premium collectible ‘style manual’ bringing together the best of men’s fashion, watches, accessories, grooming, motoring and lifestyle.

“More about timeless and enduring content around style than news or trends, Classic Edition will look and feel substantially different than the quarterly magazine, thanks to a thicker cover stock and a ‘one-off’ layout design inside. We’re quite proud of this reference manual for the modern gent to come back to time and again, and expect it to become an annual event.”

The special issue includes features such as an A to Z of contemporary dressing for men, a comprehensive accessories guide, a guide to modern dressing for events, an Australian exclusive interview with enduringly stylish actor Matthew McConaughey, a 14-page watch special and the 10 best luxury cars of the past 50 years.

Earlier this year Men’s Style launched mensstyle.com.au, a highly curated website which reflects the masthead’s key pillars of fashion, watches, fragrances and grooming, motoring, events, lifestyle and more.

The launch of Classic Edition is a further addition to Men’s Style’s multi-platform offer, sitting alongside the quarterly magazine, website, fortnightly newsletter, its strong presence on social media and the prestigious Men of Influence and Men of Style events.

The Classic Edition is being supported by a range of premium advertisers. It goes on sale from Monday 10 October priced at $14.95.

Please login with linkedin to comment

Simon Dell

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]