Men’s Style magazine has taken a 180-degree U-turn and put its first male model on the cover. Dispensing with the typical bikini model, the men’s fashion title has decided on putting The Bachelor’s Tom Robards on the cover of its latest edition; although it could be argued many Aussie blokes may have no idea who Robards actually is.
In a statement, the magazine said Robards was “synonymous with good style, good health, good attitude and a laid-back Australian manner Tim Robards, who came to prominence as The Bachelor and now promotes healthier lifestyles via The Robards Method, is the perfect choice as the first male cover star of the new look winter issue of the magazine.”
The cover shoot also coincides with Robards being named as one of Men’s Style’s annual Men Of Influence, the magazine’s prestigious list recognising the achievements of a diverse range of Australian men under 45 years of age. Other men on this year’s list include actor/author Matt Nable, comedian Joel Creasey, musician Vance Joy and celeb chef Miguel Maestre.
The winter issue also features a refined, sleek new look for the Men’s Style masthead.
On the new look and direction, Men’s Style Editor Michael Pickering said, “Men’s Style, which was launched at a time when ‘lad’s mags’ were still ascendant as magazines for men, has always featured a beautiful female model on the cover, but it was very much time to mix it up and better reflect Men’s Style’s place as Australia’s premium fashion publication for men. Hence, readers will see both men and women on future Men’s Style covers.”
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]