Fast food chain Mad Mex has appointed Aussie boutique creative business Men At Work Communications (MAW) to turbocharge the brand and to generate buzz in a competitive marketplace.
The Mexican-themed fast food chain, which operates throughout Australia and New Zealand, has tasked MAW with handling communications, including a creative activation and general PR.
MAW managing director Adam Mumford said Mexican food is massive in Australia at the moment, and Mad Mex is leading the charge.
“The food is delicious and the brand is incredibly fun. It’s the perfect client for an agency like Men At Work. We are literally bursting with ideas, and we’re pumped to get stuck into the work,” he said.
“This win marks the first major client we’ve brought on board since launching our Youth Strategy Division, and it really justifies the direction that we’ve been taking the agency.”
MAW launched its Youth Strategy Division earlier this year in a bid to target the elusive youth market, and promoted account manager Nick Donovan to the role of youth strategy director.