Men Pose With Their Beer Guts In These German Ads

Men Pose With Their Beer Guts In These German Ads

In a homage to Annie Leibovitz’s 1991 Vanity Fair cover of a pregnant Demi Moore, German brewery Bergedorfer Bier has released some amusing print and outdoor ads celebrating men’s beer bellies.

Hamburg-based advertising agency Jung von Matt/Alster are the brains behind the campaign showing topless men posing with their beer bellies as if they’re pregnant. The ads do communicate pretty clearly that guys love their Bergedorfer beer. “Brewed with love” is the tagline.

Each of the three ads shows a man holding and gazing lovingly at his beer belly—a tender moment between man and belly.

Check out the “Brewed with love” campaign:

Beer3 Beer1 Beer2

Here’s the original Demi Moore picture which inspired the campaign:

Vanity Fair Demi Moore


Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director:Thimoteus Wagner, Jens Pfau, Tobias Grimm
Junior Project Manager:Tasja Oldach
Creative Director:Alexander Norvilas, Tobias Burger
Art Director:Alexander Norvilas
Copywriter:Tobias Burger, David Wegener
Managing Director:Peter Stroeh
Account Director:Tobias Freundlieb
Junior Art Director:Maximilian Froeschner
Photographer:Ralph Hargarten

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German brewery Jung von Matt Pregnant

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