B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • Spotlight on Sponsors
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Lingerie For Men: Sensual Eroticism Or Creepy Perversion?
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Lingerie For Men: Sensual Eroticism Or Creepy Perversion?
Media

Lingerie For Men: Sensual Eroticism Or Creepy Perversion?

Emma Mackenzie
Published on: 12th May 2015 at 10:58 AM
Emma Mackenzie
Share
2 Min Read
SHARE

In this industry, it’s all about finding your niche, nestling into the place that no one else has taken up yet. However in this saturated marketplace, actually finding an untapped area is tricky.

And yet, this lingerie brand has managed to figure out its slot.

It’s lingerie for men. Sexy, lacy, silky bras and panties for males. Too often men have a limited choice for underwear choices, boxers or briefs, white, black or sometimes patterned.

Created in 2008 by Aussie couple Brent and Lara Krause, the brand HommeMystere has secured a surge in popularity and coverage since launching its online website, according to the New York Post.

Per the brand’s website, the online store was introduced to meet the demand since its range was involved in the Las Vegas International Lingerie show in 2012.

Image via The Huffington Post
Image via The Huffington Post

The brand was launched as men’s lingerie in mainstream stores was deemed ‘too confronting’, the website explained, but ‘not exciting enough’ for adult shops.

“The general profile of HommeMystere customers is male, married and over 40,” the site said. “He has discerning taste in underwear and want luxury garments but does not need to show it off to others. He wants something new and exciting to buy and usually has the disposable income to make that purchase.”

The brand has been garnering much attention lately, with ARN’s 101.7WSFM suggesting Jonesy would look pretty good in some lovely lingerie.

HommeMystere @H_Mystere are making lingerie for men! We reckon Jonesy could carry it off! pic.twitter.com/aekhFOkKqI

— Sydney’s WS FM101.7 (@WSFM1017) May 7, 2015

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Bill Shorten
Share
Emma Mackenzie
By Emma Mackenzie
Follow:
Emma Mackenzie was a reporter at B&T from 2015 - 2016.

Latest News

Ogilvy CEO Sally Kissane To Depart
08/07/2025
Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?