Lingerie For Men: Sensual Eroticism Or Creepy Perversion?

Lingerie For Men: Sensual Eroticism Or Creepy Perversion?
SHARE
THIS



In this industry, it’s all about finding your niche, nestling into the place that no one else has taken up yet. However in this saturated marketplace, actually finding an untapped area is tricky.

And yet, this lingerie brand has managed to figure out its slot.

It’s lingerie for men. Sexy, lacy, silky bras and panties for males. Too often men have a limited choice for underwear choices, boxers or briefs, white, black or sometimes patterned.

Created in 2008 by Aussie couple Brent and Lara Krause, the brand HommeMystere has secured a surge in popularity and coverage since launching its online website, according to the New York Post.

Per the brand’s website, the online store was introduced to meet the demand since its range was involved in the Las Vegas International Lingerie show in 2012.

Image via The Huffington Post

Image via The Huffington Post

The brand was launched as men’s lingerie in mainstream stores was deemed ‘too confronting’, the website explained, but ‘not exciting enough’ for adult shops.

“The general profile of HommeMystere customers is male, married and over 40,” the site said. “He has discerning taste in underwear and want luxury garments but does not need to show it off to others. He wants something new and exciting to buy and usually has the disposable income to make that purchase.”

The brand has been garnering much attention lately, with ARN’s 101.7WSFM suggesting Jonesy would look pretty good in some lovely lingerie.

Please login with linkedin to comment

Advertising Standards Bureau Bill Shorten Singleton

Latest News

Gen Z And Millennial Pinterest Users Reveal What Inspires Their Post-Pandemic Shopping
  • Marketing

Gen Z And Millennial Pinterest Users Reveal What Inspires Their Post-Pandemic Shopping

Gen Z and Millennials are turning to Pinterest to shop for products that reflect their desire for fresh looks after months spent indoors with limited social interactions. While both generations are looking to shop for fresh colours, new outfits, and ways to revamp their homes, their searches on Pinterest reflect how their taste in styles […]

Hansen Yuncken Appoints Icon Agency To Lead National Comms
  • Marketing

Hansen Yuncken Appoints Icon Agency To Lead National Comms

Aussie construction company Hansen Yuncken has engaged Icon Agency to boost its public relations and communications capabilities nationwide. The new partnership aims to bolster Hansen Yuncken’s corporate profile and raise awareness of its iconic, innovative and sustainable projects across the country. Icon Agency’s managing director, Joanne Painter, said: “Hansen Yuncken is an Australian construction industry […]

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union
  • Media

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union

CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]

GoDaddy Wins Gold As Official Partner For Australian Olympic Team
  • Technology

GoDaddy Wins Gold As Official Partner For Australian Olympic Team

GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games.  GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program
  • Marketing

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program

MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.

Desert Island Discs, David Attenborough And More BBC Content To Be Hosted On LiSTNR
  • Media

Desert Island Discs, David Attenborough And More BBC Content To Be Hosted On LiSTNR

After announcing a collaboration with Apple Podcasts Subscriptions, SCA has shared that podcast publishing app LiSTNR will be partnering with BBC. The partnership will see the BBC’s most popular titles and content by globally known personalities available on LiSTNR from 23 June 2021. The partnership is also the first time the majority of the BBC […]

The “World’s Worst Football Team” Stars In Witty Work For Online Sports Betting Co
  • Campaigns

The “World’s Worst Football Team” Stars In Witty Work For Online Sports Betting Co

Brazilian football team Ibis Sport Club has achieved cultish status in the country and probably not for the reason you’d expect in the soccer-mad nation. That’s because Ibis has been lumbered with the rather unflattering title of the world’s worst football team. Apparently it all goes back 40 years when, during a period from 1980-1984, […]

by B&T Magazine

B&T Magazine
Woman hand using mobile phone and laptop, Worldwide connection technology interface.
  • Technology

DoubleVerify’s Custom Contextual Targeting Launches On The Trade Desk

DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]

Seven Reveals Revenues Up 45% In Q4
  • Media

Seven Reveals Revenues Up 45% In Q4

Seven West Media releases Q4 update. Yet, no mention of Ben Roberts-Smith or James Warburton's gold-plated toilet seat.

marie claire Asks Australia’s Leading Advertising Agencies To Talk About Consent
  • Advertising

marie claire Asks Australia’s Leading Advertising Agencies To Talk About Consent

With the discussion about consent raging and following the Federal Government’s recent campaign comparing sex to milkshakes, Are Media’s marie claire has turned to some of the country’s top advertising agencies to come up with an alternative communication solution. Leading creative agencies, DDB Melbourne, M&C Saatchi, Ogilvy, The Hallway and The Works, were briefed by […]

Envisioning The Future Of Targeted Advertising: Where Do We Go From Here?
  • Partner Content

Envisioning The Future Of Targeted Advertising: Where Do We Go From Here?

Jason Barnes [featured image] is the Chief Revenue Officer, APAC at PubMatic. In this piece, he looks at the future of targeted advertising and discusses how the digital advertising ecosystem can correct its course. There is perhaps no bigger disruptor to the digital ecosystem than the changes afoot around addressable advertising. Addressability is a key […]

Partner Content

by B&T Magazine

B&T Magazine
Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]