Memories Launches With Brand Platform ‘Keep Living’ By The Monkeys

Memories Launches With Brand Platform ‘Keep Living’ By The Monkeys
SHARE
THIS



Imagine a world where you, your beliefs, your memories and your story can live on forever in a digital world. Enter Memories, a new product and digital platform designed to keep you connected with your loved ones, even after you’re gone.

To launch the Memories.com.au ad-free private platform, and highlight how members can share their stories collaboratively with their inner circle, The Monkeys, part of Accenture Interactive, has created brand platform ‘Keep Living’.

As part of the platform, The Monkeys developed ‘Your Life Deserves More Than a Shoebox’, a launch campaign that highlights a simple human behaviour – that despite our technological advances, many people will store their most precious memories and keepsakes in an old shoebox, left to be forgotten.

Directed by Christopher Riggert at FINCH, the film demonstrates how Memories can help to keep a person’s life-story secure for future generations, providing them with governance over their own legacy.

Since launching in August 2020, Memories has already seen a 190 per cent increase in new membership registrations, a 30 per cent increase in unique users to the website and has gained members from 206 countries and territories from around the world.

The Monkeys Melbourne CEO Paul McMillan says: “We’ve relished the opportunity to go on this journey with the Memories team, helping them to develop a long-term brand platform that embodies a core human desire – to be perpetually connected with those we love, even after we pass away.

“The people, the places and milestones that have shaped your life deserve more than a shoebox. Memories allows your friends, your children and their children to remember you and to celebrate your life.”

Memories Group CEO Tom Ainsworth adds: “We’re incredibly proud of the brand platform and creative work we have made with The Monkeys. We’ve already seen impressive results from the launch campaign and believe this is only the beginning.

“Our launch film demonstrates the purpose of Memories.com.au. It’s about putting you in control of your own legacy, tapping into the uniqueness, depth and authenticity of our lives. It is not about collecting likes and shares. Memories allows you to explore the more meaningful things that make us human: our stories, our true character and our closest friendships.”

The ‘Your Life Deserves More Than a Shoebox’ brand campaign runs on television, digital, social, online and in print.

Campaign Credits:

Client: Memories Group

Chief Executive Officer: Tom Ainsworth

Chief Marketing Officer: Imogen Griffiths

 

Creative Agency: The Monkeys, part of Accenture Interactive

Chief Executive Officer: Paul McMillan

Chief Creative Officer: Ant Keogh

Head of Planning: Michael Derepas

Creative: Connor Beaver

Creative: Scott Zuliani

Head of Production: Romanca Mundrea

Producer: Emma King

Group Content Director: Sophie Gosper

Content Executive: Ella Papilion

Lead Digital Producer: Tamara Wohl

Technical Director: Jonathon Casley

Designer: Chris Thompson

 

Production Company: FINCH

Director: Christopher Riggert

Managing Director: Corey Esse

Executive Producer: Loren Bradley

Producer: Claire Thompson

DOP: Jeremy Rouse

Offline: Stewart Reeves @ The Editors

 

Post Production: Drew Downes @ Atticus

Music Supervision: Karl Richter @ Level Two Music

Sound: Paul Le Couteur/Ceri Davis @ Squeak E. Clean Studios

 

 

Please login with linkedin to comment

memories The Monkeys

Latest News

Thursday TV Wrap: Big Thursday Numbers Thanks To 1.4 Million Olympic Viewers
  • Media

Thursday TV Wrap: Big Thursday Numbers Thanks To 1.4 Million Olympic Viewers

Tragically, tragically, the Olympics is beginning its wind-down. As millions of people in lockdown across Australia look upon the coming Monday with dread, wondering what they’ll watch when they’re ‘working’ between the hours of 3 – 5pm, or the unbeatable dopamine boost of watching someone mess up a move in a sport you’ve never heard […]

by B&T Magazine

B&T Magazine
Acoustic Deepens Investment Aiming To Accelerate Growth In ANZ
  • Media

Acoustic Deepens Investment Aiming To Accelerate Growth In ANZ

Acoustic, an open and independent marketing cloud and analytics provider, has announced the expansion of offices in Sydney and Melbourne as well as the launch of an Australian, cloud-based data centre. The move is part of its commitment to prioritise tens of millions of dollars over the next two years to accelerate its growth strategy […]

Foxtel’s Streaming Services Hit 2M Subscribers As News Corp Revenue Climbs
  • Media

Foxtel’s Streaming Services Hit 2M Subscribers As News Corp Revenue Climbs

Foxtel’s investment into streaming services is paying off, with BINGE, Kayo and Foxtel Now reaching a record 2 million subscribers. The subscriber figures were released this morning as News Corp shared its full-year financial results for FY 2021. As of June 30 2021, Foxtel had a total of 3.891 million paid subscribers, marking a 40 […]

by B&T Magazine

B&T Magazine
BMF Appoints Lucy Kough To Creative Director
  • Media

BMF Appoints Lucy Kough To Creative Director

Agency, BMF has appointed Lucy Kough, aiming to strengthen creative leadership by the hire. With more than 20 years of experience, Kough has worked in roles across direct, brand, media, digital, experiential, regional, CRM in creative agencies including Ensemble Australia, Enigma Agency and Archibald/Williams. Kough has delivered work across a diverse range of brands such […]

A-Listers Jessica Alba & Zac Efron Star In Action-Packed, Hyperviolent Ad For Dubai Tourism
  • Campaigns

A-Listers Jessica Alba & Zac Efron Star In Action-Packed, Hyperviolent Ad For Dubai Tourism

Dubai Tourism has enlisted some serious A-list clout and added some serious violence in a new, out-of-character campaign to attract visitors to the Gulf State. The work of London agency Mother, the campaign’s called “A Five-Star Mission” and stars none other than the way-too-attractive duo of Jessica Alba and frequent Byron Bay visitor, Zac Efron. […]

“Video Killed The Radio Star, But Nothing Will Kill Video” : Vevo’s MD Steve Sos
  • Media

“Video Killed The Radio Star, But Nothing Will Kill Video” : Vevo’s MD Steve Sos

This month Vevo is celebrating 40 years of music videos – a medium that has become a cultural touchstone for anyone with ears and eyes. MTV premiered exactly forty years ago this month and changed music forever, offering a visual music medium and music lovers and advertisers have never looked back.  To celebrate such a […]

Nova Launches Live & Unrestricted For The Month Of August
  • Media

Nova Launches Live & Unrestricted For The Month Of August

Nova’s Live & Unrestricted, hosted by Tim Blackwell and Kate Ritchie, will aim to provide listeners with an escape from restrictions, dropping every Saturday morning in August on the Nova Network. Following the overwhelming response to Nova’s Kate, Tim & Joel Live in Lockdown, a one-off special to keep up the spirits of listeners locked down in […]

Spanish KFC Disguises Itself As IKEA To Lure In Customers
  • Marketing

Spanish KFC Disguises Itself As IKEA To Lure In Customers

Every city has a suburb forever laden with the epithet “where the IKEA is”. For Sydney-siders, it’s Tempe (“you know, where the IKEA is”) and in Majorca, Spain, it’s Poligno de Son Malferit (“where the IKEA is”). Granted, it still sounds much more exotic than ‘Tempe’. So, when a branch of KFC opened up in […]

by B&T Magazine

B&T Magazine
WPP Revenues Back To Pre-COVID Levels, As Digital Ad Spends Soar
  • Advertising
  • Media

WPP Revenues Back To Pre-COVID Levels, As Digital Ad Spends Soar

WPP has revealed its revenues have returned to pre-COVID levels a year earlier than the world’s biggest advertising group had expected after a resurgence in global marketing expenditure fuelled by digital media.  Releasing its half-year update overnight, London head office announced first-half revenues of £6.1 billion ($A11.4 billion), a year-on-year increase of 16 per cent […]

by B&T Magazine

B&T Magazine
The Misfits Partners With Business Leadership & Culture Experts To Expand Agency Offering
  • Advertising
  • Marketing
  • Media

The Misfits Partners With Business Leadership & Culture Experts To Expand Agency Offering

Independent experience agency The Misfits has recently announced a strategic partnership with cultural change and leadership experts Nancy Hromin and Kate Chaffer. While the company has for a long time operated in the space of creative services, digital and content marketing, film production and events, The Misfits is now broadening this offering to include business […]

by B&T Magazine

B&T Magazine
TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director
  • Technology

TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director

TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role
  • Media

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role

Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar.  Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.   

Customer Messaging Platform Podium Launches In Australia
  • Technology

Customer Messaging Platform Podium Launches In Australia

Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]

THE EDGE Welcomes New General Manager Emily Copeland
  • Media

THE EDGE Welcomes New General Manager Emily Copeland

Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]

Sustainability 101 With Brianne West, CEO Of Plastic-Free, Eco-Focused Beauty Brand Ethique
  • Marketing

Sustainability 101 With Brianne West, CEO Of Plastic-Free, Eco-Focused Beauty Brand Ethique

Brianne West is the founder and CEO of Ethique, a New Zealand-based sustainable, plastic free and cruelty free skin and hair care range. West sat down with B&T to explore what genuine environmental sustainability looks like, and how brands can better respond to eco-conscious consumers. B&T: Why are we seeing a rise in eco-conscious consumption?    BW: […]

by B&T Magazine

B&T Magazine