Melbournians To Buy The Most Stuff This Christmas

Based on an analysis of its own delivery data, CouriersPlease has revealed the 10 suburbs across Australia – and the top two suburbs in each major State – that will shop most for Christmas gifts this year.

CEO Richard Thame said the company has seen ever-increasing parcel delivery volumes each year in the lead-up to Christmas – October to mid-December – also known as ‘peak period.’

Thame said: “In 2021, we delivered 28 million parcels – including nearly 5 million over our peak period. Our volumes are therefore a reliable barometer of Australian online shopping habits.

“While inflation and rising interest rates will cause many Australians to re-evaluate their spending this Christmas – our recent research found 54 per cent of online shoppers plan to spend less this year – we anticipate purchase levels will still be healthy. We have prepared for a boost in parcel volumes around the Black Friday and Cyber Monday period, which 52 per cent of consumers use to buy Christmas gifts, our own research has found.”

CouriersPlease forecasts the 10 suburbs – ranked – that will be responsible for the largest Christmas parcel volumes. Based on 2021 parcel delivery volumes, Richard forecasts this year’s top 10 suburbs Christmas shopping.

Melbourne (3000)
Sydney (postcode 2000)
Adelaide (5000)
Pakenham (3810)
Point Cook (3030)
Berwick (3806)
Sunbury (3429)
Port Melbourne (3207)
Richmond (3121)
Preston (3072)

Thame said: “We forecast earlier this year that Melbourne’s suburbs would continue topping the list for areas shopping online the most and the above list echoes this prediction. Eight out of the 10 suburbs that will see increased volumes this Christmas are in Victoria, suggesting residents have formed permanent online shopping behaviours after significant periods of lockdowns and restrictions.”

CouriersPlease forecasts the two suburbs – ranked – that will be responsible for the largest Christmas parcel volumes in each State. CouriersPlease also analysed its parcel delivery data across each major State and has revealed the two top suburbs – ranked – where Australians will shop for Christmas the most this year.

Thame said: “While Sydney and Melbourne top the list in NSW and Victoria, the rankings also highlight promising growth areas that have emerged in recent years.”

Toowoomba is one such region, experiencing a 7.7 per cent population growth since the 2016 Census. Property values have also increased more than 20 per cent, with houses selling at a faster rate than any other regional area. Sydney’s Hills Shire, with suburbs such as Castle Hill, is considered one of Australia’s rapidly growing urban regions, forecast to more than double its population by 2036.

“These areas are continuing to attract more residents, particularly with more Australians choosing to move to outer suburbs over urban suburbs in recent years.”

NSW

Sydney (2000)
Castle Hill (2154)

QLD

Toowoomba (4350)
Salisbury (4107)

VIC

Melbourne (3000)
Pakenham (3810)

Adelaide (5000)
Mount Barker (5251)

Perth (6000)
Canning Vale (6155)

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