One of Melbourne’s most established social media agency proves that not even an ocean can’t stand in the way of their recent growth, securing the coveted social media accounts of leading International teeth whitening brand – Smirk.
Melbourne Social Co was chosen ahead of a talented pool in both Australia and the UK – where Smirk is based – to manage the ideation, creation and distribution of digital content across their Instagram and Facebook channels of which they amass 150,000 followers and counting.
Adding to the team’s growing portfolio of international clients, Melbourne Social Co’s Senior Creative Strategist – Michaela Skilney – says the Smirk’s choice to partner with an Australian agency wasn’t surprising.
“Australia is renowned for its laid-back attitude, free from fuss and complication. Similarly, the brand’s teeth whitening products are free from jargon, are easy-to-use and are sold with a smirk – the type of humour that’s intrinsic with Aussie culture.”
On why Melbourne Social Co was the Australian agency chosen to manage the brand, Michaela says the quality of what their team can deliver speaks for itself.
“At the end of the day, a great piece of content should speak volumes about a brand in any language – regardless of where its produced. Acquiring an esteemed account like Smirk recognises our agency’s ability to share messages universally through exceptional copy, photography and videography.”