The Melbourne Racing Club (MRC) has appointed independent agency, The Royals, to handle all strategic and creative requirements after a competitive pitch process spanning several months.
Jason Shugg, executive director marketing and membership at the MRC explained how the new direction for the 2016 Caulfield Cup Carnival set the tone for the successful agency pitch.
“The Caulfield Cup Carnival this spring will be a game-changer”, Shugg said.
“Understanding the need to creatively reaffirm the Caulfield brand as innovative, surprising and contemporary, along with placing the customer at the heart of everything we do, were the keys to The Royals’ success during the pitch process.”
Andrew Siwka, managing partner at The Royals, said: “I am extra excited about this win. Not only do we get to bring to life some fantastic concepts, but with horse racing as one of my passions I now have a great excuse to get along to the races more often.
“The momentum we are generating across both Sydney and Melbourne at the moment is genuinely exciting after a series of great appointments this year.”
The announcement is effective immediately, and encompasses the Caulfield Cup Carnival as well as 2017 summer and autumn racing campaign periods.
Flight Centre Travel Group is anticipating some of its biggest years of growth as Australia’s vaccination rollout gains momentum, travel restrictions ease and international borders start re-opening. With travel industry leaders forecasting unprecedented demand for both domestic and international travel as the world moves into a phase of post-COVID management, Flight Centre Australia general manager […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]
DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]