Melbourne born footwear brand, Julius Marlow, has taken an alternative approach to COVID19, by supporting other home-grown Melbournian businesses.
The #BackOnOurFeetTogether campaign has seen the men’s footwear brand profile several prominent small-medium businesses around Melbourne all challenged by the onset of coronavirus. With the likes of Melbourne Rebels CEO, Baden Stephenson and founder of Kings Domain Barbers, Aaron Chan joining the ranks, the campaign celebrates Melbournian spirit and enterprise.
“We were born on the streets of a resilient city. We are all in this together,” says General Manager, Craig Wissler.
Julius Marlow was born in Melbourne in 1928, with the core principle of creating quality footwear at an affordable price for the Melbourne Man.
The digitally led campaign profiles each business across official brand channels, asking how they’ve been impacted and adapted to COVID19 all the while encouraging Julius Marlowconsumers to support local and invest back into the state’s economy.
“We, like a lot of other businesses out there have had to think on our feet and adjust on a daily basis.” Says Kings Domain Co-Founder, Aaron Chan.
The campaign focuses on several prominent industries including sport and health and wellness.
Participating businesses have celebrated the campaign as an innovative initiative.
“This is why I love Melbourne. It’s a supportive city” notes, Melbourne Rebels CEO, Baden Stephenson.