Through reviewing all of our Women Leading Tech finalists, we have uncovered some incredibly talented women who use their tech skills to make the world a better place.
None more so than CancerAid’s product design lead Ronnie Golec, who helps patients overcome the challenging experience of managing cancer.
CancerAid uses technology to assist with its mission statement, including the development of a free top-ranked mobile cancer app.
Golec has had a particular focus on the CancerAid Coach Program in recent times, which helps educate fund members and improve wellbeing.
She facilitated empathy-driven workshops to uncover each customer’s individual needs, and applied the generated insights to turn a complex ecosystem with numerous stakeholders and touchpoints into a legible user journey where identifying opportunities is simple.
Golec then designed a process to alleviate claims assessors’s workloads, creating a low-friction web portal to direct referrals to CancerAid.
The portal couples clean form design with concise resources for the oftentimes challenging conversations claims staff have with patients, to support them in completing referrals.
The success of the CancerAid Coach program helped see CancerAid take out ANZIIF InsurTech of the Year 2019.
Golec’s commitment to user experience has played a huge role in ensuring the success of this program and helping those in need.
Please login with linkedin to commentwomen leading tech
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
In the next installment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]