Last night was ADMA’s AC&E Awards celebrating the best creative and effective work that Australian marketing and advertising delivered in the past year.

There are 30 awards sub-categories, grouped into seven distinct categories. In addition to these, the Pinnacle and Excellence Awards  recognise the individuals and agencies who have made an exceptional contribution to Australian Marketing, Media & Advertising. These winners will be specially selected by our 2016 judges.

Deserving winners Clemenger BBDO Melbourne were awarded The Grand Prix Award for ‘The Boys’, which judges said “nailed strategic insight and the way they communicated to their audience”, truly embodying everything that the AC&E Awards represent.

Ambient or Experiential

• Winner: Traffik (with Pulse Communications)  |  eBay Virtual Reality Department Store  |  eBay
• Highly Commended: TBWA Melbourne  |  GAYNZ  |  ANZ Australia

Apps

• Winner: Mobiddiction  |  Wild About Whales  |  NSW National Parks & Wildlife Service
• Highly Commended: CHE Proximity  |  Black Mirror  |  CHE Proximity

Art Direction

• Winner: Society  |  Stoneleigh No.50: The Instagrammable House  |  Pernod Ricard / Stoneleigh Wine

Best Use of Search

• Winner: Match  |  Always On Regional NSW Search Engine Marketing  |  Destination NSW
• Highly Commended: Bohemia Group  |  Becoming Simple By Adding Complexity  |  Steadfast Insurance
• Highly Commended: Sparro  |  Always On Search Engine Optimisation Program  |  Destination NSW

Branded Content

• Winner: Clemenger BBDO Melbourne  |  The Boys  |  Bonds / Pacific Brands Underwear Group
• Highly Commended: TBWA\Sydney  |  Uncrushable  |  M.J. Bale

Broadcast: TV, Cinema, Radio

• Winner: TBWA Melbourne  |  ANZ’s Continued Push for an Equal Future  |  ANZ Australia
• Highly Commended: Clemenger BBDO Melbourne  |  The Boys  |  Bonds / Pacific Brand Underwear Group

Copywriting

• Winner: WiTH Collective  |  Optus Olympics  |  Optus
• Highly Commended: TKT Sydney  |  SoupTube  |  Campbell’s Soup Australia

Customer Acquisition Campaign

• Winner: TBWA\Sydney  |  RaboDirect Shonky Savers  |  RaboDirect
• Highly Commended: MercerBell  |  Pirates of the High Fees  |  World First

Customer Retention/Loyalty Campaign

• Highly Commended: CHE Proximity  |  Telstra Business Check In  |  Telstra Business CRM
• Highly Commended: Clemenger BBDO Melbourne  |  Repurchase Reminder Lucky Dip  |  Mercedes-Benz Australia (A Daimler Company)

Data Analytics & Planning

• Winner: Ogilvy Australia  |  90 Ways to Say ‘$1 Chips’  |  KFC Australia
• Highly Commended: WiTH Collective & Fairfax Media  |  Fairfax Media Independent News for Independent Thinkers  |  Fairfax Media

Data Strategy

• Winner: CHE Proximity  |  Telstra Business Check In  |  Telstra Business CRM

Data Visualisation

• Winner: Wunderman-Bienalto  |  Interactive Buildings: Planning law, in 3D  |  NSW Planning & Environment
• Highly Commended: Isobar  |  UMOOD  |  Uniqlo

Data-Driven Mail

• Winner: Clemenger BBDO Melbourne  |  GLC Hologram  |  Mercedez-Benz

Digital & Social Advertising

• Winner: TRACK – DDB GROUP (in collaboration with MediaCom and FB)  |  GET CASH  |  Westpac
• Highly Commended: Clemenger BBDO Melbourne  |  The Boys  |  Bonds / Pacific Brands Underwear Group

Digital: Website & Microsites

• Highly Commended: Adrenalin  |  UNSW International Responsive Website  |  UNSW International
• Highly Commended: Hard Hat Digital  |  Deakin Explore  |  Deakin University

E-commerce Website & Marketing

• Winner: AFFINITY  |  Sleep is Back  |  Love To Dream (LTD)
• Highly Commended: Hard Hat Digital and Shopify Ninja  |  Deakin University Merchandise Website  |  Deakin University

Email Marketing

• Highly Commended: MercerBell  |  How Foxtel Turned Email into Entertainment  |  Foxtel
• Highly Commended: MercerBell  |  How Data Turned Toyota from Car-Focused to Customer-First

Integrated Campaign

• Winner: BMF  |  Supermarket Switch Challenge  |  ALDI
• Highly Commended: TBWA Melbourne  |  ANZ’s Continued Push for an Equal Future  |  ANZ Australia
• Highly Commended: Lawrence Creative Strategy  |  Feels Like Home  |  Qantas Airways Limited

Integrated Campaign – Small Budget

• Winner: Havas Media Australia  |  Re-Pie-Cling  |  Goodman Fielder – Pampas
• Highly Commended: WWF-Australia  |  Safe Passage for Sea Creatures  |  WWF-Australia

Media Campaign

• Winner: TKT Sydney  |  Soup Tube  |  Campbell’s Soup Australia
• Highly Commended: TBWA Melbourne  |  GAYNZ  |  ANZ Australia

Mobile Marketing

No campaigns were awarded in this category.

Most Effective Use of Content

• Winner: Showpony Advertising  |  Hands Off Our Ambos  |  SA Health
• Highly Commended: Columbus Agency  |  A Campaign 65 Million Years in the Makring – Jurassic World: The Exhibition  |  Museum Victoria

Not-for-profit

• Winner: BMF  |  Stop it at the Start  |  Australian Government – Department of Social Services
• Highly Commended: The Works  |  The Fading Symphony  |  MND Australia
• Highly Commended: Showpony Advertising  |  Hands Off Our Ambos  |  SA Health
• Highly Commended: The Works  |  The Ultimate Death Scene  |  Sea Shepherd

Out-of-home

• Winner: Clemenger BBDO Melbourne  |  The Boys  |  Bonds / Pacific Brands Underwear Group
• Highly Commended: WiTH Collective & Fairfax Media  |  Fairfax Media Independent News for Independent Thinkers  |  Fairfax Media

PR Campaign

• Winner: TBWA Melbourne  |  ANZ’s Continued Push for an Equal Future  |  ANZ Australia
• Highly Commended: TBWA\Sydney  |  Uncrushable  | M.J. Bale
• Highly Commended: BMF  |  Stop it at the Start  |  Australian Government – Department of Social Services

Social Media Campaign

• Winner: Showpony Advertising  |  Hands Off Our Ambos  |  SA Health
• Highly Commended: Clemenger BBDO Melbourne  |  The Boys  |  Bonds / Pacific Brands Underwear Group
• Highly Commended: Leo Burnett Melbourne  |  Preserved Memories  |  SPC Ardmona
• Highly Commended: SapientNitro  |  Three Seconds that Revolutionised Retail  |  Target Australia

Use of New Technologies

• Highly Commended: Isobar  |  UMOOD  | Uniqlo
• Highly Commended: Optus  |  Cash by Optus  |  Optus

UX, Interface & Navigation Design

• Winnner: Isobar  |  Banker Desktop  |  ANZ
• Highly Commended: Yump  |  Thankyou Track Your Impact  |  Thankyou

 

Excellence Awards

30Below Young Marketer of the Year

• Winner: Maureen Teague  |  HIF

30Below Young Creative of the Year

• Winner: Melissa Hawkett  |  303 MullenLowe

Marketer of the Year

• Winner: Brendon Cook  |  oOh! Media

Creative of the Year

• Winner: Steve Coll  |  WiTH Collective

Jon Clark Award for most outstanding contribution to the industry

• Winner: Luke Brown  |  AFFINITY

Hall of Fame

• Winner: Neil Lawrence

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Pinnacle Awards

Innovation Award

No campaign was awarded in this category.

Most Courageous Client

• Winner: Clemenger BBDO Melbourne  |  The Boys  |  Bonds / Pacific Brands Underwear Group

Best Customer Experience

• Winner: Isobar  |  Banker Desktop  |  ANZ

Grand Prix

• Winner: Clemenger BBDO Melbourne  |  The Boys  |  Bonds / Pacific Brands Underwear Group