Meet B&T’s 30 Under 30 PR Winners For 2019

Meet B&T’s 30 Under 30 PR Winners For 2019
SHARE
THIS



While 30 Under 30 has come and gone for another year, we’re continuing to celebrate the best and brightest in the industry by doing a roundup of all our talented winners in 2019.

Yesterday, we introduced our media planner/buyer winners.

Today, we’re introducing three on-the-pulse individuals who nabbed a coveted B&T 30 Under 30 Award for their work in PR.

Stay tuned for the stories of the rest of our winners, which we’ll be rolling out across the next two weeks.

You can also see all the winners here and photos from the night here.

Drew Collins – Edelman

At just 24 years of age, Drew was part of the team who provided crisis communication during the 2014 Lindt Café Siege. The team’s social listening and conversation analysis fed directly into senior management which then helped drive the strategic counsel across emergency and police services.

One of Drew’s biggest achievements has been his work in relation to social causes. He worked pro-bono this year for Out For Australia, a leading support and mentor network for LBGTIQ professionals.

drwe

He’s proud to say he has made a significant contribution to equality in Australia.

At 26, Drew returned to the Edelman offices to reinvent its influencer offerings for Australia. He created an Australian-first influencer marketing strategy that improves identification, qualification and optimisation of influencers. This offering has now won influencer work from global brands such as Adobe, PayPal and Unilever. As a result, Drew has contributed over 67 per cent of Edelman’s social team revenue growth in the past 12 months.

Mike Lane – OPR Life

Mike started his career in the UK as a junior account executive for PR firm Ruder Finn, quickly moving into a senior account executive position. His biggest achievement at Ruder Finn was the campaign funding of Bexero®. In 2015, he made the big move Down Under, landing a job at OPR Agency in Sydney as a senior account executive.

In this role, he knew he had to push boundaries to make a mark. His passion lies within the health sector where he tackles the most difficult-to-treat cancers and the policy barriers to overcome communications.

mike

Mike’s focus since moving to Australia has been supporting AstraZeneca’s oncology team. He hopes to champion the stigmas that surround cancer and how we can influence the ‘health-scape’. By fostering firm relations with clients, advocacy partners, media, and peers, Mike has and will continue to be a leading health communications specialist.

Rachel Barry – Red Agency

Rachel found her passion for PR and communications while completing a BA in PR and advertising at UNSW. Eager to gain real-world experience, Rachel pursued her first role with boutique PR agency DMG Media while studying full-time.

Inspired by a guest lecturer from Edelman, Rachel secured her next role as assistant account executive with the global PR network. She forged her next opportunity with consumer PR and content marketing agency Magnum & Co. where she joined as junior account manager before quickly being promoted.

 

rachelbarry

She then joined boutique PR agency OPF Consulting in Canberra where she led accounts working with the state and federal government, and global corporate leaders like Google.

Rachel joined Red Agency Sydney as a senior account manager in March 2016 to further develop her focus on strategic communications. She believes success is the ability to inspire a group of people enough to follow you into a scary and difficult, but ultimately rewarding new venture, and the impact that makes on other people.

 

prtogether

30u30_SponsorBlock (002)

Please login with linkedin to comment

30 under 30

Latest News

The Turning Tide Against Surveillance Capitalism
  • Opinion

The Turning Tide Against Surveillance Capitalism

In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]

Opinion

by B&T Magazine

B&T Magazine
Kim Kardashian Spruiks Cryptocurrency In Instagram Ad
  • Media
  • Technology

Kim Kardashian Spruiks Cryptocurrency In Instagram Ad

Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]

by B&T Magazine

B&T Magazine
Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
  • Campaigns

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose

Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine Promotes Jo Clasby To Commercial Director, Publishing
  • Marketing

Nine Promotes Jo Clasby To Commercial Director, Publishing

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Mark Zuckerberg, chief executive officer of Facebook Inc., listens as Narendra Modi, India's prime minister, not pictured, speaks during a town hall meeting at Facebook headquarters in Menlo Park, California, U.S., on Sunday, Sept. 27, 2015. Prime Minister Modi plans on connecting 600,000 villages across India using fiber optic cable as part of his
  • Technology

“No F*cking Way!”: Pink Floyd Frontman Refused To Give Mark Zuckerberg Rights To Song

Roger Waters, co-founder of Pink Floyd, said he refused to give Mark Zuckerberg the rights to use hit song Another Brick in the Wall (Part Two). Waters was speaking at a pro-Julian Assange event when he said that he had been offered a “huge, huge amount of money” for the use of the 1979 hit […]

by B&T Magazine

B&T Magazine
Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]