B&T Bootcamp is coming to Melbourne! Hooray!
In the lead up to this not-to-be-missed event, B&T interviewed some of the amazing mentors you’ll hear from on the day, and their thoughts on all things media, marketing and advertising.
Now, hear from head of media network at the Australia Football League (AFL) Sarah Wyse – one of our incredible mentors you’ll be hearing from on the day.
With 16 years’ experience specialising in the digital media and advertising technology sector. Sarah started her career in London at multi-media lifestyle publisher EMAP. She has been living in Australia since 2008 taking on leadership roles at ninemsn, TVN Asia, Videology and, most recently, Fairfax-owned digital publisher Allure Media.
Sarah’s passion for driving diversity in the workplace coupled with her entrepreneurial spirit saw the launch of Australia’s first dedicated online resource, Wyse Women, to increasing the participation of women in the industry through a range of products and services centred around flexible and modern work practices.
Check out our interview with Sarah below!
How vital are young people to the marketing communications industry?
The future of our industry depends on the next generation. As career paths and jobs evolve and expand its important young people understand the opportunities available in our industry as creativity and science open up many new avenues that weren’t always available.
What can the industry do to attract and retain young talent?
Educate and promote long lasting, interesting and diverse careers in the industry. Be proactive about attracting talent and most importantly understand what motivates people to create a place of work where people want to be
What’s the biggest challenge young people face in the marketing communications industry?
Understanding what roles are available and a lack of understanding about what some of these roles are, often confused by industry jargon and inconsistent “fad” job titles
How can young people avoid ‘burn-out’ and create a better work-life balance while working in the industry?
Work in an environment that is aligned with your values and a business that can create a culture that allows you to thrive. Flexible work opportunities is a key driver to attracting a diverse workforce so being able to work remotely, ie: from home and working flexible hours to accommodate hobbies & relationships all help in creating more balance and a healthy lifestyle
How important is ‘passion’ in the industry?
More important than anything else.
If you could re-do the start of your career, what would you change? What wouldn’t you change?
I wouldn’t change anything. Times have changed and so to look back and make the changes you would make today is irrelevant. Things I definitely wouldn’t change – taking a leap of faith here and there for exciting new opportunities like working in a start up and working with people I connect with and like.
What’s one piece of advice you’d give young people starting out in the industry?
There is more to this industry that meets the eye, every option is on the table you just have to find it.
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