B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Medium Rare To Serve Up David Jones’ Seasonal Print Mag And App
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Medium Rare To Serve Up David Jones’ Seasonal Print Mag And App
Media

Medium Rare To Serve Up David Jones’ Seasonal Print Mag And App

Staff Writers
Published on: 21st March 2016 at 10:52 AM
Staff Writers
Share
2 Min Read
SHARE

Medium Rare Content Agency has pulled out the megaphone and announced that it has been appointed as the publisher of David Jones’ new customer magazine and app, due for launch in August 2016.

The seasonal print magazine will deliver inspirational, on-trend and newsstand quality content around fashion, beauty, home and food. It will be distributed quarterly in store and mailed to David Jones’ most loyal customers.

The accompanying app will be available on mobile and tablet, for IOS and Android devices, and will have a weekly publishing frequency.

“We are delighted to partner with Australia’s premium omni-channel retailer to create a high-quality publication that will reinforce David Jones’ position as the authority on fashion and style,” said Gerry Reynolds, managing director of Medium Rare.

“David Jones’ customers are high-income earners who can afford luxury, but still seek value. They favour both style and substance. And they love to shop. We are excited about creating a magazine that will not only inform and entertain, but that will also make an emotional connection with readers to create a sense of community.

“The magazine’s guaranteed circulation will make it an attractive proposition to advertisers wishing the engage with a sophisticated and high-spending readership.”

David Robinson, chief marketing officer at David Jones added, “Medium Rare has an enviable reputation in content strategy, creation and distribution. We are delighted to partner with them to create a compelling and contemporary consumer experience across our print, digital and social channels.

“Our new magazine and app will reward our customers, promote our leading international, local and private label brands and bring our brand values to life by being vibrant, clever, stylish and empowering.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Dry July Smoothie, el chapo, Marmalade, Sorry, sugar tax
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Seven West Media’s Sales Boss Henry Tajer To Step Down
16/06/2025
ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?