Medium Rare will launch a new magazine in the homes category for distribution throughout Bunnings’ stores in Australia and New Zealand.
The new monthly publication, which will be available free of charge, will launch in Australia in March 2019 with a circulation of 500,000. A New Zealand edition, with a 100,000 circulation, will follow in July. A digital version will also be available on Bunnings’ websites.
Medium Rare will also handle media sales for both versions of the magazine.
The launch editor will be Jane Parbury, a highly experienced editor, writer and digital content creator who has worked for many consumer and custom titles across the homes, interiors and lifestyle markets.
Most recently, Parbury was deputy editor at Home Beautiful. Previously, she edited Time Inc’s Ideal Home magazine in the UK.
Gerry Reynolds, managing director of Medium Rare commented: “We are delighted to be working with Bunnings to develop content that will help their customers navigate the myriad of options available for improving their homes and gardens.
“Bunnings is already the DIY expert. The magazine will play a pivotal role in delivering the all- important inspiration step.
“We look forward to providing customers with content that delivers real value and to providing advertisers with a highly engaged audience of home improvers.”
Parbury added: “Our mission will be to create a must-read-and-keep magazine that inspires home improvement. Our research shows that Bunnings’ customers are heavy print readers and have a voracious appetite for content that helps them improve, update, maintain and renovate their homes and gardens.
“I’m extremely excited about launching a title packed with useful, practical and inspirational ideas that meet readers’ needs, tastes and capabilities.”
Clive Duncan, Bunnings’ director of marketing and merchandising said the magazine will be a natural extension of the helpful and inspirational content found on its website.
“We are always looking for ways to provide more value and exceptional experiences for our customers. The magazine provides another platform to inspire customers through achievable projects with helpful advice to create homes of which they can be proud.”
