Medium Rare Content Agency has been appointed content and social media agency for Flybuys.
Medium Rare will lead the development of Flybuys’ social media strategy as well as creating and delivering social media content.
“We are delighted to be working with Medium Rare. Their expertise will amplify how Flybuys helps Australians get more of what they value beyond the check-out, by complementing our social media presence. We look forward to achieving great results together,” said Jarrod Flood, Flybuys head of marketing.
The Flybuys account will be led by Medium Rare’s head of social, Sarah Macrae, who joined the company in 2022 from We Are Social, to evolve the agency’s social-first content strategies for clients.
The team will focus on planning ‘always-on’ social content across Flybuys’ Instagram, TikTok and Facebook accounts. They will also work closely with the in-house social team as well as Flybuys’ integrated agency, Thinkerbell.
“We are thrilled to be working with Flybuys, a brand that holds a special place in many Australians hearts. We look forward to creating and delivering a social-first content strategy that will help members get the most out of the loyalty program through engaging and entertaining content,” said Medium Rare managing director, Nick Smith.
