Medibank Taps Strava To Launch New Rewards Program With Cadel Evans
Medibank has announced it will be teaming up with Strava – a social platform for athletes – marking an exciting collaboration between Australia’s leading health insurance brand and the innovative social platform.
To kick things off, Medibank is launching an interactive, performance-based rewards program – the Medibank Strava Club – with the first set of challenges designed with the help of Medibank ambassador and 2011 Tour de France winner Cadel Evans.
Accessed via Medibank’s member rewards platform, Live Better, and using real-time GPS tracking data and mobile technology, the Medibank Strava Club will offer users weekly incentives and prizes based on their performance.
The first initiative to launch via the Medibank Strava Club is ‘Cadel’s Winter Cycling Challenge’ – a four-week program aimed to test riders’ determination and commitment.
Each week, a winner will be rewarded with premium cycling gear, with the overarching challenge winner and a friend given the opportunity to ride alongside Cadel on the iconic Great Ocean Road in an all-expenses paid trip.
Medibank’s general manager of marketing, Fiona Le Brocq, said: “Through innovative technology and the use of health data, Strava has successfully captured the attention and imagination of everyday athletes – both here in Australia and internationally.
“We’re delighted to team up with Strava and hope that together we can help inspire Aussies to get active outdoors – with some extra incentives along the way.”
Mateo Ortega, head of integrations at Strava, said: “We share Medibank’s approach of inspiring individuals and communities to be active through the power of data. We’re excited to have Medibank on board as one of our 18,000 API partners who are using Strava as a platform for innovation.”
Evans said: “I’m a firm believer in getting active outdoors – whether you’re on the bike, hitting the pavement or just going for a walk. Through the Medibank Strava Club, I’m excited to help motivate and support all Aussies in challenging themselves and reaching their fitness goals, so we can all live healthier lives.”
Latest News
Apple Crushes Analyst Expectations Posting Record Revenues
Apple has crushed analyst expectations. revenue has exploded 11 per cent to $US123.9 billion ($A176.2 billion), beating estimates in sales for every single product except iPads. Apple, CEO, Tim Cook (Pictured above), said, “This quarter’s record results were made possible by our most innovative line-up of products and services ever.” Apple, CFO, Luca Maestri added […]
UK Advertising WatchDog Bans Oatly Ads Over Misleading Green Claims
Secretly suspicious of colleagues who drink vegan milks? Get set to add to your conspiracy theories with this news.
Triple M Adelaide Announces New Dead Set Legends Hosting Trio
Triple M today has today announced Tom Rockliff, Callum Ferguson and Mark ‘Thomo’ Thomas will host Triple M Adelaide’s Dead Set Legends with Tom Rockliff, Callum Ferguson and Thomo in 2022. The footballer, cricketer and the fan will bring a diverse show for listeners featuring the latest in AFL, cricket and sport across Adelaide. Rockliff (main photo, right) has been a […]
Pepsi Releases Spectacular Super Bowl Trailer Featuring Legendary Hip Hop Artists
Super Bowl ads are like the Oscars of the advertising industry. Just with slightly less spoiled rich white people.
Nielsen Report: 3 Of The Top 5 Australian Advertisers Were Government In 2021
Study finds ScoMo was our biggest advertiser in 2021. Still needs to spend a lot more if the polls are any indication.
Distressing Footage Of Andrew O’Keefe Screaming After Being Arrested For Allegedly Assaulting A Woman Has Gone Viral
B&T does warn this article does contain confronting video and reader discretion is advised.
MediaCom Melbourne’s Tyler Greer: Reflecting On Two Slow Years Of Fast Transformation
Transformation is both fast and slow, says MediaCom Melbourne head of strategy Tyler Greer (main photo), but media agencies can help brands see the bigger picture… Bankruptcy, according to Hemmingway, occurs slowly, then all at once. Brands could be forgiven for feeling the same way about the current demands of digital transformation. A task that […]
TEAM LEWIS Foundation Fights For Community Charities Survival
Over the last 12 months, global marketing agency TEAM LEWIS employee-directed philanthropy has channelled $2 million in cash and creative to charities. Having offered every employee opportunity to nominate a charity to make a cash donation, to date over 400 employees have now participated. In Asia-Pacific, TEAM LEWIS Foundation received more than 80 charity submissions […]
CHEP Nabs Coles’ Alex Roper For Melbourne Director Of Strategy Role
CHEP Melbourne nabs Coles' Alex Roper. Presumably for his strategy skills and not his trolley pushing abilities.
Beau Ryan Admits He Copped A $200,000 Loss By Leaving 10’s I’m A Celeb… Early
Yet further evidence today of how lucrative it can be in aspiring to become a D-grade celebrity.
New Apple Feature Set To Challenge Contactless Payment Company Square
Looks like cash is one step closer to the dustbin in what will be bad news for dodgy tradesmen & nan's birthday cards.
Steve Waugh Attends Oz Open & Goes Full George Costanza With Ice Cream
Steve Waugh eating ice-cream at the tennis goes viral. Let's hope he didn't tell Mrs Waugh he was at a business meeting.
Dentsu Report: APAC Ad Spends To Grow 5.9% In 2022, As Digital’s Share Rises To 9.6%
Putting aside monster, exploding underwater volcanoes, ad spend report finds its a good time to be in the APAC region.
Get Busy People! Entries To B&T’s 30 Under 30 Awards 2022 Are Closing Soon!
Born after 1992? Desk adorned with framed highly commended certificates? Then get your 30 Under 30 entry in & pronto!
HypeAuditor Unveils Key Influencer Marketing Trends Across TikTok, Instagram & YouTube
COVID got you pining for a slightly tedious two-day tech conference? This is just as good, minus the fee Mentos & pens.
“Somebody’s Fighting For Her Life!” Hapless Skier Tumbles Down Icy Stairs In Hilarious Snow Report
Nothing says "best skiing holiday ever" like returning to the office with concussion & a splint and crutches, does it?
If Media Agencies Are To Adapt & Survive The Answer’s In Their People
Starcom's Louise Romeo says if media agencies are to survive it's about people. But let's not discount boozy lunches.
WW Appoints Abby Denham-McQuillen To Head Of Brand & Acquisition
Simply by tapping your foot while reading this Weight Watches news will burn three calories. Unless you're eating cake.
Roll’d Vietnamese Has Announced Lift-Off With New Drone Delivery Service
Like to score a free Vietnamese take-away? Do you own a slingshot and net? This drone delivery service is for you.
Uber Eats Debuts A Choose Your Own Adventure Style Campaign For The Australian Open Via Special
Ash Barty and Nick Kyrgios are both into finals & both star in the new Uber Eats campaign. Spooky or what?
Oakley Empowers The Individual In Final Chapter Of “Be Who You Are” Campaign
Oakley ads always get the heart pumping. Much like an email that reads "We'd like to see you in the boardroom, please."
Susan Wojcicki Delivers Annual YouTube Community Address
Without a hint of irony, this address by the YouTube boss also comes as a YouTube video. What were you expecting? Vimeo?
Former Seven Star Andrew O’Keefe Arrested Again For Allegedly Assaulting A Woman
We'd prefer to be bringing you some shiny, happy feel good news, but alas it's more of the same we're sad to report.
DMARGE Appoints Jo Clark As Senior Agency Sales Manager
Despite sounding like a failed 80s pop synth band, DMARGE is, in fact, a leading men's publisher site.
M&C Saatchi’s Luke Haynes Says Super Bowl Is More About Culture Than Sport
Super Bowl remains hot news even in Australia's ad landscape. Not that any of us could name a team let alone a player!
Juliet Love Joins The Better Homes & Gardens Team In 2022
Following guest appearances last year, qualified interior designer and stylist, Juliet Love, will be joining the team on the Seven Network’s flagship program, Better Homes and Gardens in 2022. Love (main photo, right), who is also an author, will be joining Johanna Griggs and the Better Homes and Gardens team which also includes her husband Charlie […]
Elon Musk’s Banter With McDonald’s Leads To Potential Meme Coin Scam
Utterly confused by the whole cryptocurrency thing? Let Elon Musk feuding with McDonald's bamboozle you even more.
Memorial Announced To Celebrate The Life Of Shopper CEO Ben Walker
Details for the memorial for Shopper CEO Ben Walker who died suddenly last week have been announced.
M&C Saatchi Stands Firm & Rejects New Offer From Tech Tycoon Vin Murria
M&C Saatchi's mooted takeover is starting to resemble one of those crazy ping pong rallies you often see on YouTube.
Arnott’s Teases BBQ Shapes-Flavoured Ramen Noodles & The Internet Has Quite Rightly Exploded!
Move over pavlova and Bunnings sausage sandwich, it looks like Australia has a new culinary gift to the world.
