MediaPath Network has announced a major expansion of its network & global compliance offering, MediaPath Compliance, with some very senior hires and the opening of new offices in the USA and Australia.
Stephen Broderick will join the network in a global growth role along with Fiona Foy, Tony Whittingstall and David Reid, who will be joining the compliance practice, which was established in London by Elliot Sherrington last Autumn – all of them joining from Ebiquity owned, FirmDecisions.
Broderick said: “The way our clients spend their media & marketing budgets has changed significantly over the past few years and how we help our clients track that money has to change as well. Our aim is for MediaPath Compliance to embrace the technology now available to us, while providing clients with input and access to the audit process.
“This will make it easier and less time consuming for the agency groups to honour their audit obligations. We have developed a particular focus on the digital and programmatic supply chain and this service will be the focus of the new offices we are opening across the world this year and next”.
MediaPath founder & CEO Susanne Elias added: “I am delighted to welcome Stephen, Fiona, David and Tony to the MediaPath Network. Together with Elliot, their collective knowledge, experience and leadership in the industry will enable us to deliver additional value for our clients. Compliance and transparency have become integral to both local and global media RFPs so it makes sense to offer this additional service to our client base across our growing global footprint, and I look forward to working with them all.”
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