MediaMath Ups The Ante In PR To Support ANZ

MediaMath Ups The Ante In PR To Support ANZ
SHARE
THIS



Having opened an office in Sydney in July 2014, MediaMath is consolidating its position right across the APAC region. With the company’s flagship TerminalOne Marketing Operation System growing a solid customer base in Australia, increasing brand awareness is the next logical step.

Emma Williams, senior director, regional marketing EMEA, APAC & LatAM at MediaMath, said: “We have grown significantly over the past two years, and really put our stamp on marketing operations in the region.

“Now we are looking to grow our business in Australia and New Zealand by increasing our local presence, using our knowledge and expertise to prove that we are the number one choice for programmatic buying.”

MediaMath’s TerminalOne Marketing Operating System allows marketers to activate data, automate execution, and optimise consumer interactions across multiple channels.

Stuart Bartram, country manager, Australia at MediaMath added: “Marketing in Australia is currently at a tipping point. Technology is now able to achieve so much more than was previously possible, so at MediaMath, we are looking to educate people, demonstrating to them what they can achieve.”

PR Deadlines will seek to engage the marketing community and business leaders in Australia and New Zealand, writing case studies, thought leadership material and local news on behalf of MediaMath.

Company director at PR Deadlines, Luke Frost, said: “We want to reach out to media and the wider marketing community, inviting them to approach us for expert commentary, to provide opinions and analysis, and really get the debate started around the subject of programmatic. We are very much looking forward to working with such a high-profile, engaged team as MediaMath.”

Please login with linkedin to comment

AGE Isobar

Latest News

Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings
  • Media

Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings

Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform
  • Technology

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform

On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]

New Research Reveals Men Unsure How To support Gender Equality
  • Uncategorised

New Research Reveals Men Unsure How To support Gender Equality

Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]

Haystac Wins Dairy Australia’s PR
  • Marketing

Haystac Wins Dairy Australia’s PR

Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney
  • Advertising

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney

While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]