Having opened an office in Sydney in July 2014, MediaMath is consolidating its position right across the APAC region. With the company’s flagship TerminalOne Marketing Operation System growing a solid customer base in Australia, increasing brand awareness is the next logical step.

Emma Williams, senior director, regional marketing EMEA, APAC & LatAM at MediaMath, said: “We have grown significantly over the past two years, and really put our stamp on marketing operations in the region.

“Now we are looking to grow our business in Australia and New Zealand by increasing our local presence, using our knowledge and expertise to prove that we are the number one choice for programmatic buying.”

MediaMath’s TerminalOne Marketing Operating System allows marketers to activate data, automate execution, and optimise consumer interactions across multiple channels.

Stuart Bartram, country manager, Australia at MediaMath added: “Marketing in Australia is currently at a tipping point. Technology is now able to achieve so much more than was previously possible, so at MediaMath, we are looking to educate people, demonstrating to them what they can achieve.”

PR Deadlines will seek to engage the marketing community and business leaders in Australia and New Zealand, writing case studies, thought leadership material and local news on behalf of MediaMath.

Company director at PR Deadlines, Luke Frost, said: “We want to reach out to media and the wider marketing community, inviting them to approach us for expert commentary, to provide opinions and analysis, and really get the debate started around the subject of programmatic. We are very much looking forward to working with such a high-profile, engaged team as MediaMath.”