Having opened an office in Sydney in July 2014, MediaMath is consolidating its position right across the APAC region. With the company’s flagship TerminalOne Marketing Operation System growing a solid customer base in Australia, increasing brand awareness is the next logical step.
Emma Williams, senior director, regional marketing EMEA, APAC & LatAM at MediaMath, said: “We have grown significantly over the past two years, and really put our stamp on marketing operations in the region.
“Now we are looking to grow our business in Australia and New Zealand by increasing our local presence, using our knowledge and expertise to prove that we are the number one choice for programmatic buying.”
MediaMath’s TerminalOne Marketing Operating System allows marketers to activate data, automate execution, and optimise consumer interactions across multiple channels.
Stuart Bartram, country manager, Australia at MediaMath added: “Marketing in Australia is currently at a tipping point. Technology is now able to achieve so much more than was previously possible, so at MediaMath, we are looking to educate people, demonstrating to them what they can achieve.”
PR Deadlines will seek to engage the marketing community and business leaders in Australia and New Zealand, writing case studies, thought leadership material and local news on behalf of MediaMath.
Company director at PR Deadlines, Luke Frost, said: “We want to reach out to media and the wider marketing community, inviting them to approach us for expert commentary, to provide opinions and analysis, and really get the debate started around the subject of programmatic. We are very much looking forward to working with such a high-profile, engaged team as MediaMath.”
Please login with linkedin to commentAGE Isobar
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]
Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]