Husqvarna Group Australia has announced the appointment of MediaCom Australia as its agency to represent their gardena brands’ media communications services.

After a local market review that included a tender process, MediaCom is delighted to have won the account of the world’s largest producer of outdoor power products, and to be working with their Gardena brand, which offers home and garden owners a full range of innovative watering product solutions for residential applications.

Stephen Clark, general manager product and marketing at Husqvarna Australia, said: “MediaCom’s scale in market, strategic skills and best in class capabilities in planning, buying and digital services will enable us to deliver and exceed our business objectives for the Gardena brand”.

Geoff Clarke, managing director at MediaCom Sydney, added: “It is fantastic to have won the Gardena business. We are excited by this assignment and the opportunity to partner with Husqvarna Group, a business steeped in such a rich history. We will add value through smart communications planning and implementation to achieve significant results for Gardena”.

MediaCom is also a global partner of the Husqvarna Group across 18 markets.