MediaCom has continued its recent spate of impressive client wins, snaring the Mars business from Starcom after 15 years.
It’s another big win for the GroupM business that added News Corp to its roster last week.
In a statement to media, Publicis Media’s (owner of Starcom) COO Chris Nolan said: “Starcom is proud of its 15 year relationship with Mars and the work we have pioneered in Australia that has been adopted globally to drive Mars’s growth.
“I would like to thank the team at Starcom that have worked hard on the Mars business, with many globally recognised campaigns, including Pedigree ‘Adoption Drive’, Mars ‘Strauchanie’ and Twix ‘Pause’ – all recognised with silverware from Cannes, as well as the more recent work for My Dog ‘My’ and Pedigree ‘Feed the Good’. In addition to this, we created and developed Mars’s now global ‘cost per reach’ methodology, and we were a three time nominee in the Mars Commercial Awards for Maximising Value for Money as recent as last month. In 2012, Starcom was recognised with the ultimate award as the Mars ‘Supplier of the Year’.
“We wish the Mars business well in its future,” Nolan said.
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